FREMONT, Calif., June 9, 2015 /PRNewswire/ -- Vdopia, the global leader in mobile video advertising, today announced that it has hired Giuseppe Di Mauro as the SVP of Engineering. Mr. Di Mauro will be based in the company's Fremont, CA office and will focus on expanding and solidifying Vdopia's engineering efforts towards building the best in class mobile video marketplace, Chocolate.
"Vdopia is relentlessly committed towards maintaining its market leadership position by focusing on expanding the capabilities of Chocolate, our programmatic mobile video ad exchange," says Saurabh Bhatia, CEO, Vdopia. "With Giuseppe on-board we look to further accelerate the development of our programmatic ad tech stack enabling advertisers and publishers to buy/sell mobile video ads efficiently."
Mr. Di Mauro comes to Vdopia from Pubmatic where he was VP of Technology, responsible for the architecture and technical stack, building the video and native platforms, interacting with industry groups and technology development in markets such as Japan. Before that, he was VP, Engineering at The Rubicon Project. Earlier in his career, Mr. Di Mauro worked in Ad Tech Companies like Fox Interactive Media and Strategic Data Corp as Director of Technology. He has graduated in Computer Science from University of Catania with a thesis in Temporal Databases.
"Vdopia's focus on audience scalability, automation and programmatic solution for the video and mobile world is something I really look forward to be part of," says Mr. Di Mauro. "It's a great time to join such an innovative and fast growing company, and I'm looking forward to bring my knowledge and experience in the programmatic ad tech to further strengthen Vdopia's position as a mobile video powerhouse."
"Giuseppe has an impressive track record as an active participant of the OpenRTB dev group, contributing to definition of PMP and other initiatives to promote automation in programmatic trading," says Srikanth Kakani, CTO, Vdopia. "Having him oversee our engineering initiatives ensures that our products are always the highest level in quality and reliability."
This is the second high profile hire by Vdopia in recent months. The company had recently announced the joining of John Lambertus, (agency trading desk and programmatic platform veteran) in the role of VP Operations and Client Services.
Vdopia also recently launched InView, a native video ad format that offers mobile video ad viewability in a measurable and a transparent manner.
Vdopia is a global programmatic buying and selling platform for mobile video advertising. Powered by patent-pending, .VDO technology, Vdopia's programmatic platform, 'Chocolate', is a brand safe, viewable and transparent platform for complete planning, buying and measurement of mobile video ad campaigns. Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, India, Singapore & Australia.