Formula DRIFT Uses Ubiquity Broadcasting Studios and its Patented IP Backhaul Technology

IRVINE, Calif., Aug. 25, 2011 /PRNewswire/ -- Ubiquity Broadcasting Corporation will be broadcasting Round 6 of  the Formula DRIFT series Las Vegas live from the Las Vegas Motor Speedway August 26-27 using its patented IP Backhaul technology. Ubiquity has recently broadcasted Formula DRIFT's other prestigious events live from Seattle, WA, Florida, Atlanta, GA, Long Beach, CA, and Abu Dhabi. Ubiquity's IP Backhaul delivers a rich experience to the end user while broadcasting a live HD feed to the internet and other multi-media devices.

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Formula DRIFT relies on Ubiquity's cutting edge technology and award winning staff to give their live broadcasts a high quality and television like production. Ubiquity is able to offer Formula DRIFT a live stream in HD to the Internet and to a wide variety of mobile media devices including Apple's iPhone and iPad without the need for expensive and overbearing broadcasting trucks and equipment giving viewers around the world the ability to watch this event Live in HD on the media device of their choosing.

Ubiquity's Director of Live Events Dan Swiney said, "It is exciting to see the continued emergence of the sport. We are able to bring a flawless broadcast platform to an industry that can use our technology."

Ubiquity is also producing a weekly show for Formula DRIFT using its multi-million dollar studios. "We are able to produce a television quality production live event and online show for Formula DRIFT without all of the expenses normally associated with such a production by utilizing Ubiquity's patented technology and methodology," said Swiney.

You can watch the event live from Las Vegas Motor Speedway on August 26 -27 at justin.tv, veetle.com, and metacafe.com. Ubiquity will also be gathering content for the next Formula DRIFT insider show that will be aired on www.formulad.com/. You can also view the first three episodes at www.formulad.com/blog/2011/video/formula-drift-insider-episode-1/, www.formulad.com/blog/2011/video/formula-drift-insider-ep-2/, and http://www.formulad.com/blog/2011/video/formula-drift-insider-ep-3/.

"Ubiquity Studios offers a wide array of products and services from Live Broadcasts, to an  IP backhaul streaming platform, TV Commercial capabilities, Webisodes,  and a Social Media Marketing Platform just to name a few.  Ubiquity offers everything under one roof to develop the Formula DRIFT brand further," said Ryan Sage of Formula DRIFT.

Stephan Papadakis owner of the Scion Need for Speed Drift Team said, "The trend in Formula Drift is to use a v8 engine, ... we go against the trend and take something hard to do and turn it into something competitive. Ubiquity Studios is helping to bring Formula DRIFT to the next level."

"Ubiquity Studios is the true one stop shop for live, 3D, and produced content," said Ubiquity's CEO Chris Carmichael.

About:

Ubiquity Broadcasting Corporation

Redefining content creation and distribution for the digital age, Ubiquity Broadcasting Corporation is a next-generation company, creating the world's first ubiquitous network, where content distribution is platform and screen independent.  With more than 60 worldwide patents and patents-pending, Ubiquity is accelerating the ultimate convergence of media: mobile, internet and television. UBC redefines broadcasting for the digital age, placing the UBC network at the forefront of a fully global, mobile society.    In addition to its technology developments, Ubiquity Broadcasting Corporation also produces and distributes live events, 3-D content, Mobisodes, has its own cross platform distribution model, and produces shows for both the online community and network television The Company is privately held, based in Irvine, CA.  

For more information on Ubiquity's technology, applications and innovations, please visit www.ubiquitybc.com

Formula DRIFT

Formula DRIFT is recognized as North American's professional drifting championship series. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the worldwide leader for the Sport. This high-skilled, high-powered motor sport where drivers intentionally maneuver their cars into well executed, controlled sideways slides at high speeds through a marked course, has professional drivers & teams competing in seven championship competitions in 2011.

Judged on execution and style, rather than who finishes the course in the fastest time, Drifting is a guaranteed crowd pleaser, and is often compared to the freestyle nature of skateboarding and motocross.

MEDIA CONTACT

Marty Appel Public Relations
100 W 57 St
New York NY 10019
PH: 212 245-1772
FAX: 877 298-1932
www.AppelPR.com
Amanda Schwecherl
E. [email protected]
P: 949 489 7600
www.ubiquitybc.com

SOURCE Ubiquity Broadcasting Corporation