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Fornecedora de lúpulo anuncia novo diretor financeiro durante período crítico da história do lúpulo e da cerveja
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Yakima Chief Hops Logo (PRNewsfoto/Yakima Chief Hops)

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Yakima Chief Hops

May 27, 2020, 10:36 ET

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YAKIMA, Washington, 27 de maio de 2020 /PRNewswire/ -- A Yakima Chief Hops, uma fornecedora de lúpulo dona de 100% da sua produção, deu as boas-vindas a Howard Allred, seu novo diretor financeiro, um pouco depois do início do surto da COVID-19. Efetivado em 23 de março, a chegada de Allred aconteceu em um momento crucial, uma vez que as cervejarias fecharam suas portas e os produtores de lúpulo reduziram sua área de cultivo.

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Yakima Chief Hops dá as boas-vindas para Howard Allred, seu novo diretor financeiro efetivado em 23 de março de 2020.
Yakima Chief Hops dá as boas-vindas para Howard Allred, seu novo diretor financeiro efetivado em 23 de março de 2020.

"Ser convidado a coordenar uma empresa durante uma pandemia global é um grande desafio", disse Ryan Hopkins, diretor executivo da YCH. "Mas, receber alguém com o nível de conhecimento financeiro de Howard não poderia ter vindo em melhor momento". 

Ao entrar em uma fornecedora de lúpulo na vanguarda da inovação, Allred traz uma rica experiência com grandes marcas inovadoras, incluindo adidas Golf/Taylor Made, Sports Incorporated e Nike, Inc. Ele possui experiência em operações financeiras globais, com foco em manter relações saudáveis com parceiros.

O trabalho de Allred começou durante um período complexo do setor. As cervejarias estão buscando apoio através da flexibilidade contratual. Os produtores de lúpulo estão revendo a área de cultivo para equilibrar a oferta e a demanda. Allred e a equipe de liderança tiveram que tomar decisões impactantes a fim de promover o bem-estar financeiro.

"A liderança constante de Howard e sua vasta experiência financeira já estão dando lucro, pois continuamos a nos concentrar na criação de valor para os clientes durante esta época desafiadora", disse Steve Carpenter, diretor da cadeia de suprimentos da YCH. "Ele é um acréscimo positivo para nossa equipe e combina bem com nossa cultura".

Entrando na empresa um pouco depois que o ex-diretor de vendas Ryan Hopkins foi anunciado como diretor executivo, Allred traz equilíbrio para a equipe. Enquanto Hopkins é relativamente novo no nível executivo, Allred é um veterano com experiência em gestão financeira de nível executivo. Assim como a cultura da empresa baseada em tradição e pioneirismo de novas ideias, eles apreciam suas diferentes perspectivas em busca de manter uma organização sustentável.

Yakima Chief Hops
A YCH é uma fornecedora mundial de lúpulo dona de 100% da sua produção que tem a missão de conectar cervejarias com fazendas familiares de lúpulo. Operando há mais de 30 anos, tornamo-nos mais do que uma fornecedora de lúpulo. Somos líderes em inovação, qualidade e atendimento ao cliente. Somos uma fonte para cervejarias, fornecendo produtos baseados em soluções e pesquisa líder da indústria. Defendemos a sustentabilidade e as causas sociais significativas, trabalhando para apoiar o meio ambiente e as comunidades ao nosso redor. Uma boa cerveja começa no campo, e nos esforçamos para criar relações entre produtores e cervejarias que ajudam as fazendas a produzir lúpulo de melhor qualidade e as cervejarias a produzir uma cerveja melhor. https://www.yakimachief.com/

Foto - https://mma.prnewswire.com/media/1173231/Yakima_Chief_Hops_welcomes_Howard_Allred.jpg
Logo - https://mma.prnewswire.com/media/1016498/Yakima_Chief_Logo.jpg

FONTE Yakima Chief Hops

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