Fortify Restoration Appoints Mike Rosen as Chief Executive Officer

TAMPA, Fla., Aug. 12, 2025 /PRNewswire/ -- Fortify Restoration, a leading provider of exterior structural restoration services across Florida, is pleased to announce the appointment of Mike Rosen as chief executive officer.

Rosen brings a wealth of experience operating private-equity-backed facilities services businesses, with a strong track record of driving organic growth, executing M&A strategies and building high-performance organizations. Over the course of his career, Rosen has consistently delivered strong outcomes for investors and stakeholders, leading businesses through successful private equity investment cycles while maintaining a sharp focus on operational excellence and execution. Most recently, Rosen served as CEO of Let's Pave, a national paving services platform where he previously held senior roles including president, chief operating officer and chief growth officer.

"I'm honored to partner with Osceola Capital and step into the CEO role at Fortify Restoration," said Rosen. "There's a clear opportunity to build the preeminent structural restoration platform in Florida and the broader southeastern U.S. Our immediate focus will be on scaling our operations to meet growing demand, strengthening our delivery capabilities, increasing stakeholder satisfaction, and expanding through strategic acquisitions, such as our recent partnership with Albert, Jorge, and Maria Cabada of GC Restoration. I'm especially excited to partner with the Cabada family, whose legacy, reputation for safety and quality, and leadership have laid the foundation for Fortify's success. Together, we aim to build a company that brings together elite operators under one platform to deliver best-in-class service to our customers."

Ben Moe, managing partner, Osceola Capital, commented, "Mike is a seasoned leader with a deep understanding of what it takes to build scaled facility services businesses in partnership with private equity. His leadership and track record of driving growth through both operational discipline and strategic M&A make him the right leader to take Fortify into its next phase of growth."

About Fortify Restoration Fortify Restoration is a leading provider of structural restoration services throughout Florida and the broader Southeast. The company's focus includes concrete restoration, building re-certification assistance, waterproofing, weatherproofing, painting, window, railing, and roof replacement services, predominantly in high-rise condominiums and other commercial properties.

About Osceola Capital
Headquartered in Tampa, Florida, Osceola Capital is a lower-middle market private equity firm that partners with high-quality businesses in fragmented services industries and supports their growth into scaled institutional-grade platforms. Osceola seeks to achieve value creation for management teams, business partners, and investors while adhering unswervingly to its values, philosophies, and process. Target investment criteria include majority equity positions in businesses with between $2 million and $10 million of EBITDA or revenue between $5 million and $75 million. More information is available at www.osceola.com. Contact Kurt Schwab at [email protected] regarding new add-on opportunities.

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SOURCE Fortify Restoration