NEW YORK, Aug. 22, 2017 /PRNewswire/ -- Fosina Marketing Group, a leading digital marketing services agency with a focus on optimizing Direct-to-Consumer acquisition and customer retention for highly recognized brand clients, announced today a suite of capabilities and services to aid & support marketers looking to plan and/or optimize their direct to consumer relationships via the very popular "subscription box " channel.
"As media consumption channels and purchasing path continue to evolve in real time, marketers are growing even more sensitive to serving the need of their customers and prospects," said Jim Fosina, Founder and CEO of Fosina Marketing Group. Fosina goes on to say, "Today's Gen Y, X & Z consumers are constantly looking for more efficient methods to procure the products that they need and want in the most efficient and effective means possible. The rise of the home delivered subscription box channel is growing exponentially. Whether it is the delivery of meal components, cosmetics, books, OTT streaming services, Men's grooming products etc., marketers are moving quickly to secure a strong position in the consideration set for these products and services. In recent months, the subscription box arena has become much more competitive as online merchants are colliding with traditional brick and mortar to position their subscription box offerings and grab market share."
Marina DiDomenico EVP and CIO of Fosina said: "For the past 15 years, we have been a legacy of helping our customers do a better job of acquiring and retaining subscription based customers. As we view the competitive subscription box arena, we see marketers who may be overlooking the core foundational components in building a strong relationship with club members and customers in their haste to grab market share in this distribution channel. Working with our clients over the years, we have always reminded them of the mission critical need to insure that the basics are maintained and optimized."
Fosina already provides customers and manages transactions in the millions by providing Strategic Consulting, Creative Design, Website Development/Hosting, Order Transaction, Subscription CRM, Merchant Processing Options, Media Planning/Procurement, Customer Service Management and Warehouse/Shipping execution. These capabilities are leveraged with legacy learnings to help marketers scale their business cost efficiently and effectively.
With many traditional subscription marketers evolving their strategy to incorporate the "box" method of connecting with customers coupled with the rise of many newcomers in the subscription arena, Fosina has launched a range of services that provide the market best practices, procedures and a full range of components to maximize and/or optimize the overall performance and ROI of these initiatives. Services offered include
- Competitive Subscription Box – Vertical Market Strategy Audit
- Competitive Box Strategy Analysis
- Box Content/ Packaging and Pricing Analysis
- Creation of compelling and engaging subscription offer
- Profitability preview of Box Subscription members – Break Even Analysis
- Development of "full funnel" target market Media schedule
- Infrastructure Scalability Analysis based on forecasted membership levels – SWOT analysis
- Credit Card Purchasing and Customer Services Best Practices review
- Customer contact Strategy, Development & Execution –Gap Analysis – Recommendation
- Ongoing competitive market impact analysis –
- ROI Reporting & proactive recommendations focused on refinements of all components within the subscription box initiative.
Jim Fosina expanded by saying: "We continue to address and remind the market that unless the brand can convert a consumer who has extended the length of their subscription beyond accepting your introductory offer, the brand has truly not built a subscription business. The true value of the subscription box business can only be realized thru a ongoing and relevant level of customer 'touch' and nurturing over time. We are in the business of helping marketers build strong and profitable subscription box businesses."
About Fosina Marketing Group:
Since 2003, Fosina Marketing Group has provided strategic insight & a suite of digital tools and services that have provided our clients with the ability to acquire new customers, retain existing and build greater lifetime value. The agency continues to work with our clients to insure that the most compelling and engaging messaging reach consumers and prospects throughout the purchasing and LTV process. Fosina is unique in the Direct-to-Consumer agency arena in its obsession to accountability and client return on investment for all recommendations and programs executed. Fosina provides a fully integrated suite of services, including: Strategic Consulting, Operational Development & Management, Creative Design, Offer & Messaging Optimization, Website Hosting, Screening & Commerce Transactions, Paid Search & Social Media campaign management, Email Contact Strategy & deployment services and Overall Campaign Analytics.
Media contact: North 6th Agency (for Fosina Marketing)
212-334-9753 ext. 131, [email protected]
SOURCE Fosina Marketing Group