Founder-Led Personalized Story Group Acquires International Consumer Publishing Brand, Hooray Heroes

Company expands its personalized publishing platform following consecutive years of triple-digit growth

WILMINGTON, Del. and LJUBLJANA, Slovenia, Oct. 8, 2026 /PRNewswire/ -- Personalized Story Group (PSG) today announced it has acquired Hooray Heroes, an established international personalized-book company that has sold more than three million personalized books to customers worldwide.

The acquisition represents the latest step in PSG's strategy to build a global portfolio of personalized publishing and gifting brands supported by shared technology, product development, marketing and fulfilment infrastructure.

Hooray Heroes will join PSG's existing portfolio of Story Bug, My Story Tale and Wall Art Prints. The transaction is PSG's second brand acquisition and expands the group's international customer base, publishing catalogue and capabilities in multi-character and family-focused personalization.

PSG has recorded consecutive years of triple-digit growth while maintaining profitability without institutional funding by using a disciplined focus on customer experience, product quality, and operational efficiency, supported by continued investment in the group's personalized technology platform.

"Hooray Heroes is a highly recognized international brand with an extensive creative catalogue, a loyal customer base and more than a decade of experience in personalized publishing," said Brendon Watson, CEO of Personalized Story Group. "This acquisition is a strong strategic fit for PSG as it gives Hooray Heroes access to our technology, marketing and operating capabilities, while allowing the brand to retain the identity and customer proposition that made it successful." said Watson.

Founded in Slovenia in 2013 with an international customer base across the US, Europe and other global markets, Hooray Heroes developed into one of the personalized-book category's most established independent brands. Its catalogue includes illustrated personalized books featuring children, parents, grandparents, couples, siblings and pets across birthdays, holidays and other milestone occasions.

"From the beginning, our objective was to build a brand that helped families celebrate the relationships that matter most," said Rado Daradan, co-founder and former CEO of Hooray Heroes. "PSG understands both the creative and commercial requirements of personalized publishing; its technology, operating capabilities and commitment to preserving the Hooray Heroes brand make it the right owner to support the next phase of the company's development," Daradan added.

Hooray Heroes will continue operating under its existing brand name. PSG expects to migrate the brand onto its shared technology and operating platform within two weeks of completion, reflecting the group's established ability to rapidly integrate acquired businesses.

PSG will continue evaluating complementary acquisition opportunities involving established consumer brands that can benefit from its technology, ecommerce, performance marketing and international fulfilment capabilities.

Terms of the transaction were not disclosed.

About Personalized Story Group (PSG)

Founded in 2023, Personalized Story Group is a technology-enabled personalized publishing and gifting company operating Story Bug, My Story Tale, Wall Art Prints and Hooray Heroes. Its brands create personalized children's books, adult books, family gifts and custom wall art for customers across the United States, United Kingdom, Australia, Canada, New Zealand and other international markets. For more information, visit https://personalizedstorygroup.com/

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SOURCE Personalized Story Group