Personalized Story Group Acquires Hooray Heroes, Expanding Its Global Personalized Publishing Portfolio

Acquisition brings one of the personalized-book category's most established independent brands into its growing publishing group

WILMINGTON, Del. and LJUBLJANA, Slovenia, Oct. 6, 2026 /PRNewswire/ -- Personalized Story Group (PSG) today announced that it has acquired Hooray Heroes, the established international personalized book publisher known for creating illustrated stories featuring children, parents, grandparents, siblings and pets.

Founded in Slovenia in 2013, Hooray Heroes has grown into an internationally recognised personalized publishing brand, serving customers across the United States, Europe, Australia, and other global markets. Its extensive catalogue includes books for birthdays, holidays, new babies, family milestones, and other meaningful occasions, with more than three million personalized books created for customers worldwide.

Hooray Heroes joins Personalized Story Group's growing portfolio of publishing and gifting brands, which includes Story Bug, My Story Tale, and Wall Art Prints. The acquisition significantly expands the group's creative catalogue, international customer base and capabilities in multi-character and family-focused product personalization.

"Hooray Heroes has built an outstanding publishing brand with a loyal global audience and a catalogue that has helped millions of families see themselves represented in the stories they share," said Brendon Watson, CEO of Personalized Story Group.

"Its strength in family-focused and multi-character storytelling is highly complementary to the books we have developed through Story Bug and My Story Tale. We see an exciting opportunity to preserve what customers already love about Hooray Heroes, while investing in new stories, enhanced personalization, and the brand's next stage of international growth."

Personalized Story Group has recorded its second consecutive year of triple-digit growth as market demand continues to increase for highly personalized books and gifts. The addition of Hooray Heroes forms part of PSG's strategy to build a leading independent global group of personalized publishing brands, while allowing each brand to retain its own creative identity and customer proposition.

"From the beginning, our goal was to create books that made children and families feel seen, celebrated and connected," said Rado Daradan, co-founder and former CEO of Hooray Heroes.

"Personalized Story Group understands both the creative and technological sides of personalized publishing. Its commitment to preserving the Hooray Heroes brand, combined with its publishing capabilities and international reach, makes PSG the right home for the company's next chapter."

Hooray Heroes will continue operating under its existing brand name. Personalized Story Group plans to invest in the development of new titles, expanded personalization capabilities and the continued international growth of the brand.

Terms of the transaction were not disclosed.

About Personalized Story Group (PSG)

Founded in year 2023, Personalized Story Group is a technology-enabled personalized publishing and gifting company operating Story Bug, My Story Tale, Wall Art Prints and Hooray Heroes. Its brands create personalized children's books, adult books, family gifts, and custom wall art for customers across the United States, UK, Australia, and other international markets.

The group operates a shared technology, publishing and fulfilment platform designed to support rapid product development, international growth, and the integration of complementary consumer brands.

For more information, visit https://personalizedstorygroup.com/

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SOURCE Personalized Story Group