Four Peaks Launches Five Brews in Rexam 12 oz. Cans
Packaging Design Enhanced to Strengthen Branding
Apr 14, 2015, 01:24 ET
CHICAGO, April 14, 2015 /PRNewswire/ -- Just in time for Spring, Four Peaks Brewing Company has launched five of its beers in Rexam 12 oz. cans.
Kilt Lifter Scottish-Style Ale, the brewery's award-winning flagship beer, is a full-bodied ale with strong caramel and roasted barley flavors, an amber color, malty sweetness and a hint of smokiness. Peach Ale is a light, fruity beer with a subtle, sweet peach flavor and aroma. Sunbru Kolsch-Style Ale has a malty, chardonnay-like aroma and dry, refreshing finish with a low but balanced bitterness and a light to medium body. Hop Knot India Pale Ale has the color of a golden ale, but carries the bitterness of a fine pale ale and the hop aroma of an IPA. Its logo represents the five different hops that are introduced at seven separate intervals during the brewing process. 8th Street Pale Ale features English bitters which are known for their balance of malt, hop flavors and aromas. It has won several Great American Beer Festival medals among others. A sixth beer, Pumpkin Porter, is a seasonal slated to be released in cans later in the year.
As part of the launch, Four Peaks chose to upgrade its look by enhancing the messaging and graphics on its can labels to drive continuity across all its brands and strengthen its presence. The company worked closely with Rexam to utilize its graphics expertise for this new packaging.
"We believe that cans are the best vessel for our beers providing portability for our consumers who want to take their favorite brews with them wherever they go," said Andy Ingram, owner and lead brewer, Four Peaks Brewing Company. "Rexam's quality is outstanding and working closely with their dedicated proofing facility we were able to create a unified look across all our cans with colors that really 'pop.' We are very pleased with our new packaging and expect that beer drinkers will be too."
Four Peaks uses cans for the many inherent benefits they deliver. Aluminum cans are durable and portable, often permitted at parks, lakes and other outdoor locations where glass is not. They block out all light and oxygen helping to preserve the beer's taste and freshness longer. Cans are light-weight, which can reduce shipping costs. They are also the most sustainable beverage package in the world recycled at double the rate of any other package option.
Claude Marbach, president, Rexam BCNA, commented on the relationship with Four Peaks. "Our cans are the perfect packaging choice to help the brewery reach even more consumers," he said. "They attract attention on store shelves, safeguard beverage integrity and deliver superior recycling, filling, distribution and retail display economics that will help continue to strengthen their brand and build their business."
Four Peaks beers in Rexam cans are available at select retailers in Arizona.
About Four Peaks
Four Peaks Brewing Company, founded in 1996, is a local Arizona brewery and restaurant that provides consistent high quality beer, food and service in a community-based atmosphere. For more information, visit www.fourpeaks.com.
About Rexam
Rexam is a leading global beverage can maker. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world. We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2014, our sales were in the region of $5.8 billion.
Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.
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SOURCE Rexam