FRAM to Sponsor Joe Gibbs Racing Professional Motocross Team
Filter manufacturer deepens ties in action sports
LAKE FOREST, Ill., Jan. 9, 2015 /PRNewswire/ -- FRAM, a leading U.S. oil filter brand, today announced it has partnered with Joe Gibbs Racing, Motocross, a North Carolina-based professional supercross and motocross team (JGRMX), and will sponsor riders Justin Barcia and Weston Peick during the 2015 AMA Motocross and Supercross seasons. Barcia and Peick compete in the Lucas Oil AMA Pro Motocross Championship and the Monster Energy AMA Supercross Championship race series that kicked off Jan. 3 at Angel Stadium in Anaheim, Calif.
JGRMX athletes Barcia and Peick will appear in advertising and promotional campaigns for FRAM, and the company will be recognized as the Official Air and Oil Filter of the Joe Gibbs Racing Motocross & Supercross Team.
"We're thrilled to add young talents like Justin Barcia and Weston Peick to the FRAM action sports family as we expand to reach new audiences," said Rich Fleming, vice president of sales and marketing for FRAM Filtration. "The determination they have both shown to achieve success early in their careers aligns perfectly with the 'do it right' attitude we take at FRAM."
22-year-old Justin "Bam Bam" Barcia (#51) competes in the AMA Supercross and Pro Motocross 450 Class, where he won AMA 450 Rookie of the Year honors in 2013. His decorated career in the 250 Class began in 2009 and includes a 2012 Monster Energy Cup championship, back-to-back wins as the 250SX East Champion and AMA 250 Rookie of the Year honors in 2009. In his first full season in the 450 Class, Barcia finished third in the Lucas Oil AMA Pro Motocross Championship. His series of international victories includes the Genoa Supercross in Italy and two titles at the Bercy Supercross in Paris.
After a decorated amateur career including seven titles, Weston Peick (#23) turned professional in 2009 as a privateer rider in the AMA Pro Motocross 450 Class. The 24-year-old has been riding since the age of 4, racing since he was 15 and finished a career-best seventh in the Lucas Oil AMA Pro Motocross Championship in 2014.
"We're excited to partner with a company like FRAM that shares our 'do it right' attitude," said Coy Gibbs, president and founder of JGRMX. "Dependable filtration is crucial in our sport. We look forward to working with FRAM for the 2015 racing season."
"Riding as a privateer, I would work on my own bike, and I appreciate what it takes to make good parts and do everything right to succeed," said Peick. "That's how I got to where I am today and things started falling in place. I'm excited to partner with FRAM in my first year racing for JGRMX."
Said Barcia, "I'm looking forward to racing for FRAM and JGRMX this season. We have a great team and are going to bring some intensity to the series this year."
The 2015 Monster Energy AMA Supercross Championship continues Jan. 10 with round two at Chase Field in Phoenix. The 2015 Lucas Oil AMA Pro Motocross Championship begins May 16 in Sacramento, Calif. Dallas-based Richards Partnership Marketing negotiated the sponsorship. To learn more about JGRMX or for the 2015 racing schedule, visit JGRMX.com.
For more information about FRAM or FRAM products, visit FRAM.com.
About FRAM Filtration
Headquartered in Lake Forest, IL, FRAM Filtration is the leading consumer choice for oil filters in the United States. FRAM Filtration markets a variety of quality oil, air and fuel filters, as well as many automotive accessories such as PCV valves, crankcase filters and transmission modulators. For more information about FRAM, visit FRAM.com. Follow FRAM on Twitter @FRAM_Filters and on Facebook at Facebook.com/FRAMFiltration.
About JGRMX
Son of Joe Gibbs, of Joe Gibbs Racing (JGR) www.joegibbsracing.com, Coy Gibbs founded the motocross division, JGRMX, www.jgrmx.com, with the first race the opening round of the 2008 Supercross Series. Based in Huntersville, N.C., the AutoTrader.com/Toyota/Yamaha Team (the official name of the team) includes pro- racers with extensive backgrounds in the sport including Justin Barcia and Weston Peick. The team is scheduled to participate at the 2015 Monster Energy AMA Supercross Championship and 2015 Lucas Oil AMA Pro Motocross Championship.
SOURCE FRAM
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