FranConnect Unveils FranConnect GO: Instant ROI for Franchises Ready to Scale

HERNDON, Va., Aug. 5, 2025 /PRNewswire/ -- FranConnect, a market-leading provider of sales, operations, and marketing solutions for franchise and multi-location businesses, has unveiled FranConnect GO.   A purpose-built, pre-configured platform designed for emerging franchise brands.  FranConnect GO combines the company's 20+ years of franchise expertise with industry-standard best practices and AI-powered coaching and automation to deliver a right-sized solution that accelerates operational excellence and impact from day one. 

"Too often, emerging brands are left cobbling together spreadsheets, generic tools, and homegrown processes," said Gabby Wong, CEO of FranConnect. "With FranConnect GO, we've distilled the workflows and operational playbooks used by top-performing franchise brands and made them instantly accessible to those just getting started. It's not just a software platform - it's an operational jumpstart." 

Unlike traditional deployments that can require longer configurations, FranConnect GO is ready to launch with pre-built workflows across core functional areas.  This enables fast implementation, streamlined training, and immediate impact across the organization. 

Key capabilities include: 

• Lead-to-Opening Workflows: Manage and convert franchise leads with automated tools that mirror how the best brands scale their networks. The embedded AI Sales Agents provide complete visibility into lead pipeline to maximize conversion and sales team productivity.
• Location Opening Excellence: Ensure each new unit launches on time, on brand, and on budget with guided onboarding checklists and milestone tracking.
• Franchisee Enablement & Engagement: Deliver consistent training, performance management, and communication from day one to drive unit success. Built-in AI driven insights also help franchisors monitor performance trends and identify opportunities.

"Emerging brands don't have the luxury of trial and error," said Jaffrey Ali, Chief Product Officer at FranConnect. "FranConnect GO gives them a playbook for how successful franchises operate - right out of the box. That means faster ROI, higher adoption, and better outcomes for both franchisors and franchisees." 

FranConnect GO is designed to evolve with each brand's growth. As companies expand and operational needs grow more complex, they can graduate seamlessly to FranConnect's enterprise-grade platform without losing momentum or historical data. 

FranConnect GO is already being adopted by early-stage brands looking to replace manual processes and disjointed systems with a scalable foundation built for growth. 

To learn more about FranConnect GO or schedule a personalized demo, visit franconnectgo.com

About FranConnect
FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For 20+ years, the FranConnect AI-powered platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as SPARC/Authentic Brands (Forever 21), Tropical Smoothie Café, Authority Brands, and Papa John's rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada.

Media Contact:
Lorena Garcia
Senior Vice President of Marketing
FranConnect
[email protected]
571-659-3830

SOURCE FranConnect