Fraudlogix Detects Over $15 Million in Affiliate Fraud ... Major Changes Ahead

HALLANDALE BEACH, Fla., Nov. 30, 2011 /PRNewswire/ -- It's not just reputable businesses that are seeing profits decrease these days. According to Fraudlogix, the fastest growing affiliate fraud prevention company in the world, fraudsters have now lost over $15 million in revenue due to adoption of their fraud prevention service.

"Fraud rings are starting to feel the pinch now," said Hagai Shechter, CEO of Fraudlogix. "There is an industry clean-up underway and the tide is beginning to turn against the fraudsters. What's more, we expect that the profits from affiliate fraud will continue to decrease as more advertisers and businesses adopt stricter fraud prevention measures."

Fraudlogix, has posted a running tracker on its home page at http://www.fraudlogix.com that shows in real time just how much money was saved by clients and subsequently lost by the fraudsters that have targeted their campaigns.

The levels of fraud, as the company's website tracker shows, have been significant. In fact, according to the tracker, fraudsters had lost a total of $15,547,925 as of 2 p.m. Eastern on Nov. 21.

"This is creating a paradigm shift in the way fraud is prevented today," said Shechter. "We expect fraudsters will follow the path of least resistance and start solely focusing on vulnerable advertisers who have loose fraud prevention practices in place."

"This in turn will create a divide in the industry where the traffic quality between protected and unprotected merchants will be drastically different," Shechter said.

ABOUT FRAUDLOGIX

Fraudlogix is a privately held company with offices in the U.S. and Israel that uses proprietary algorithms, internal database cross-checks and a world-class data infrastructure to detect affiliate fraud attempts that data verification and IP-based systems are simply not capable of seeing.

Contact:
Jessica Lopez
1-888-444-2558
[email protected]

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SOURCE Fraudlogix