Frbiz Analyzes 2009 Fur Market Situation

Jan 14, 2010, 10:00 ET from

BEIJING, Jan. 14 /PRNewswire-Asia/ --, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, is analyzing product consumption rates for 2009.

Frbiz analyzed 2009's fur consumption rates, finding that fur apparel prices were acceptable for mass consumption. The beginning of 2009 saw the global financial crisis, which had the effect of driving down raw material prices. Because the original price of fur was high, and because fur prices had always been relatively high, after the financial crisis a piece of 90 cm of mink clothing, which sold at wholesale for around 9,100 RMB, in shopping malls was still priced around 15,000-20,000 RMB.

Second, while a higher proportion of fur products saw decreasing sales, China's mink consumption is rising at a sable rate. 25-year-old to 35-year-old consumers have become the industry's main customers and they require a large number of mink fur, in line with China's top consumer demands. Fur has come into fashion and domestic fur consumption will see rapid expansion, while the middle and low category fur markets will also see increases.

Third, Men's fur clothing became a new bright spot in the Chinese fur fashion industry in 2009. Men's fur items with prices between 5,000-12,000 RMB can sell hundreds of units on our website every year, showing that the industry is gaining a lot of experience in the development of men's fur clothing.

Fourth, fur apparel sales, as a proportion of warm garments, gradually fell. Fur garments ( ) have since turned to fashion innovations, focusing on youths' pursuit of trendy clothes, so accessory items such as fur shawls, and other fur fashion items, have become a major force in the development of clothing. Today, fur accessories have been introduced into the high-end clothing market.

Due to fur goods' warmth and decorative effects, from the geographical perspective, the cold season of winter is the major time when fur is bought; each year the demand for fur rises in winter.

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