CHICAGO, Feb. 9, 2016 /PRNewswire/ -- Digital agency Frequency540 (FQ540) has hired award-winning marketing leader Debbie Myszynski to oversee a diverse portfolio of brands for the Chicago-based agency. Myszynski will report to Andrew Swinand, CEO.
Myszynski joins FQ540 as a group account director with more than 16 years of agency- and client-side experience. She will manage the agency's relationships for top clients that include U.S. Cellular, SunPower, and ClearChoice. Her focus: helping with the rollout of the agency's responsive creative model to help brands address the constantly changing needs of consumers.
"Debbie is an expert at using data to understand what people need and how brands can respond to these needs," FQ540 CEO Andrew Swinand said. "She also shares our commitment to deliver results for clients that matter. Her passion and expertise align perfectly with the work we do here."
Myszynski says her role is an opportunity to use data to help clients make smarter decisions when it comes to content creation. "Data is telling us what people want. It's up to brands to respond with something personal and meaningful," she said. "Frequency540 is at the forefront of this innovative approach to content, and that's what inspired me to join the team."
Prior to joining FQ540, Myszynski oversaw digital marketing efforts for Emerson Electric and Kraft during her tenure at Digitas in Chicago, focusing on lead generation, retention, B2B and content partnerships. She also spent nearly a decade at General Electric and United Airlines where she managed in-house marketing and digital strategy efforts.
Frequency540 (FQ540) is a digital marketing agency dedicated to helping brands matter more. FQ540 uses behavioral analytics to pinpoint what really matters to people, and then creates personalized experiences that give them a reason to care. FQ540 is part of the Abundant Venture Partners portfolio, an organization that believes doing well and doing good in business are not mutually exclusive. For more information, visit www.fq540.com