CHICAGO, Jan. 22, 2014 /PRNewswire/ -- Frequency540 (FQ540), an independent Chicago-based agency, announced that former Starcom MediaVest Group executive Latha Sundaram and social impact expert Angela Cobb have joined its social innovation practice.
FQ540's reputation for using behavioral analytics to understand consumers' passions and aligning those with a brand's purpose via custom content are a natural fit for Sundaram and Cobb who join curator and social innovation director, JR Kerr in leading the practice. Kerr will be speaking at the World Economic Forum Annual Meeting 2014 in Davos-Klosters, Switzerland on behalf of client partner Caterpillar Foundation on the global movement to harness the power of businesses to create social change.
Latha Sundaram brings nearly two decades of experience in defining and deploying global communications strategies, integrating custom content across multiple media channels and linking top brands with valued partnerships. Most recently, Sundaram was managing director at Starcom MediaVest Group where she worked on the agency's top global technology clients.
"Latha is a purpose-driven leader who will undoubtedly help our clients leverage mission-oriented projects to create tangible social value," said FQ540 co-founder and managing director Andrew Swinand, noting the agency's ongoing strategic and creative work with the Caterpillar Foundation as it executes the Foundation's social innovation strategy, development and communications.
Angela Cobb joins FQ540 with two decades of experience at leading for-profit and non-profit organizations, including Deloitte, Allstate, and Teach For America. She has expertise in community development, strategic philanthropy, and diversity and change management.
"Angela's genius is her ability to create and deploy programs across communities that deliver real benefits. She is a tremendous asset to our agency," said Swinand. "Most recently, she spearheaded the New Options Project on behalf of client partner the W.K. Kellogg Foundation where they are helping thousands of young adults across the country access employment opportunities to improve their life outcomes."
Headquartered in Chicago, Illinois, Frequency540 (FQ540) is an independent agency and part of the Abundant Venture Partners portfolio. Since 2012, FQ540 has been helping brands be optimally seen by understanding consumers' passions through behavioral analytics, by discovering and defining a brand's true purpose, by telling stories through compelling owned content, and by accelerating ideas to create social change. FQ540 aligns a brand's Purpose, Passion, and Product to create prosperity for all. Named for a frequency of 540 hertz – the optimal to be seen by the human eye – FQ540 strives to create an optimal environment for our people and partners to thrive. For more information, visit: http://www.fq540.com/