Fresh Express® Brings Bold New Flavors and Star Power to IFPA 2026

Category leader showcases innovative new Chopped Salad Kits alongside Fresh Expressionists™ Jessie James Decker and Steph Grasso, bringing fresh excitement to the salad aisle

ORLANDO, Fla., Oct. 26, 2026 /PRNewswire/ -- Fresh Express®, the leader in value-added salads, brought bold flavors, culinary innovation and star power to the 2026 International Fresh Produce Association (IFPA) Global Produce & Floral Show in Orlando. Showcasing its newest Roasted Poblano Caesar and Fire-Roasted Queso Chopped Salad Kits alongside appearances by country singer, entrepreneur and bestselling cookbook author Jessie James Decker and registered dietitian and nutrition educator Steph Grasso, Fresh Express demonstrated its continued commitment to transforming everyday salads into exciting, restaurant-inspired eating experiences.

Bold New Flavors Bring Fresh Excitement to the Salad Aisle

At Booth #2243, Fresh Express invited attendees to experience its latest culinary innovations, the Roasted Poblano Caesar Chopped Kit and Fire-Roasted Queso Chopped Kit.

Inspired by popular restaurant flavors, these new additions to the Fresh Express portfolio bring bold, distinctive taste experiences to the convenience of ready-to-eat salads. Both products reflect the brand's ongoing commitment to developing innovative flavor combinations that make fresh salads an exciting and satisfying part of everyday meals.

The new kits underscore Fresh Express's focus on anticipating evolving consumer preferences, expanding flavor exploration and helping retailers bring fresh excitement and variety to the salad aisle.

Star Power Brings the Fresh Express Experience to Life

Adding excitement to the show, Fresh Express welcomed two of its Fresh Expressionists™, Jessie James Decker and Steph Grasso, whose distinct perspectives on food, lifestyle and nutrition demonstrate the versatility of fresh salads.

Decker, a country singer, bestselling author and mom, brought her signature energy and passion for flavorful, convenient meals to IFPA. Through her partnership with Fresh Express, Decker inspires consumers to discover creative ways to bring restaurant-inspired flavors into their homes while making everyday mealtimes easier and more enjoyable.

Grasso, a registered dietitian, cookbook author and nationally recognized nutrition educator, shared her approachable philosophy on healthy eating, emphasizing how fresh, flavorful ingredients can make nutritious meals both enjoyable and convenient. Her partnership with Fresh Express helps demonstrate that eating well doesn't have to mean sacrificing taste, variety or simplicity.

Together, Decker and Grasso embody the spirit of Fresh Express's "Express Yourself" brand platform, celebrating individuality, creativity and the many ways consumers can make fresh salads their own.

Their appearances highlighted the brand's commitment to connecting with consumers through trusted personalities who bring authenticity, inspiration and enthusiasm to everyday food experiences.

Leading Innovation and Inspiring the Future of Salads

"We believe the future of the salad category is about delivering more flavor, more excitement and more reasons for consumers to enjoy fresh salads," said Fabian Pereira, Vice President of Marketing and Innovation at Fresh Express. "Our newest innovations reflect our commitment to bringing restaurant-inspired experiences into everyday meals. IFPA provides an important opportunity to share our vision with retail partners and demonstrate how Fresh Express continues to lead innovation and create new opportunities for category growth."

Throughout the show, Fresh Express connected with retail partners, produce industry leaders and attendees, sharing its insights on how we can grow the salad category together, our vision for continued category innovation and the expanding role of convenient, flavorful fresh foods in consumers' lives.

From globally inspired flavors to versatile meal solutions and engaging consumer partnerships, Fresh Express continues to build on its legacy of innovation by making fresh salads more relevant, appealing and enjoyable for today's consumers.

By bringing together culinary creativity, innovative products and influential personalities, Fresh Express demonstrated how it continues to bring new energy to the salad category while inspiring consumers to discover more ways to enjoy fresh, flavorful meals.

For more information about Fresh Express, including products and recipes, visit www.FreshExpress.com and follow Fresh Express on Instagram, Facebook, Pinterest, YouTube and X. High-res images can be downloaded HERE.

About Fresh Express^®
Fresh Express^® is the brand leader in Value Added Salads and is dedicated to providing consumers with healthy, convenient, ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp^® bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 100 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 14 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach and vegetables. For more information, visit www.FreshExpress.com. 

SOURCE Fresh Express