Fresh Step Debuts Fleur de Purr, Bringing Fine Fragrance-Inspired Luxury to the Litter Box

What Makes Fleur de Purr Different?
Fresh Step Fleur de Purr pairs the odor control performance cat parents expect from Fresh Step with an unexpected upgrade: fine-fragrance-inspired scents designed specifically for the litter box. Available in No. 9 and No. 27, the lightly scented, clumping litter delivers 30 days of odor control when used as directed. Think fine fragrance, made for the litter box.

"Cat parents put thought into making their homes feel and smell luxurious, and the litter box shouldn't be the exception," said Deb Crandall, Marketing & Innovation Lead for Fresh Step. "Fleur de Purr combines the odor control people expect from Fresh Step with designer-inspired fragrances developed with cat safety in mind, making an everyday cat-care essential feel anything but basic."

What Are the Key Features of Fresh Step Fleur de Purr?

• Two designer-inspired scents: No. 9 and No. 27
• 30 days of odor control when used as directed
• Four times more odor-eliminating activated carbon, vs. Fresh Step Odor Shield
• Black carbon odor-shield granules with multi-layer odor-lock technology
• Helps fight ammonia odors before they start
• Fresh Step's paw-activated fragrance technology with Febreze freshness
• Low-dust formula that forms tight clumps for easy scooping
• Compatible with automatic litter boxes

How Does Fleur de Purr Control Odor?
Fleur de Purr is designed to help neutralize litter box odors at the source rather than relying on fragrance alone to cover them up. Black carbon odor-shield granules with multi-layer odor-lock technology absorb odor molecules and help fight fecal, urine and bacterial odors on litter. The formula is supercharged with four times more odor-eliminating activated carbon than Fresh Step Odor Shield, helps fight ammonia odors before they start, and provides 30 days of odor control when used as directed.

How Does Paw-Activated Fragrance Technology Work?
Fleur de Purr features Fresh Step's paw-activated fragrance technology, which protects each scent inside tiny, starch-based capsules within the litter. Moisture and movement from a cat stepping, scratching or pawing help release freshness and subtle fragrance during litter box use.

How Can Cat Parents Choose Between the Two Fleur de Purr Scents?
Both scents deliver the same Fresh Step odor control performance and safety standards, but offer different fragrance profiles:

• Fleur de Purr No. 9: Inspired by the viral santal obsession. Opens with silken soft woods, gives way to sheer violet leaf and settles into warm cardamom. A woody, refined, sandalwood-inspired fragrance with a modern, sophisticated feel.
• Fleur de Purr No. 27: Brazilian sunshine in a box. Layers golden amber with cozy cashmere and soft florals before settling into a musky, sun-warmed finish, for those who prefer warm, amber-forward fragrances.

Where Can I Buy Fresh Step Fleur de Purr, and How Much Does It Cost?
Fresh Step Fleur de Purr No. 9 and No. 27 come in a 20 lb. carton with an MSRP of $20 and are available on Walmart.com beginning Nov. 4, 2026, and in Walmart stores beginning Dec. 26, 2026. Fleur de Purr will be available nationally in April 2027.

How fragrant is Fresh Step Fleur de Purr?
Fleur de Purr is lightly scented, offering nuanced, distinctive notes via paw-activated fragrance technology, which helps release freshness as a cat uses the litter box.

Is Fresh Step Fleur de Purr low dust?
Yes. Fleur de Purr is a low-dust clumping clay litter that forms tight clumps for easy scooping.

Does Fresh Step Fleur de Purr work in automatic litter boxes?
Yes. Fleur de Purr is compatible with automatic litter boxes.

Is Fresh Step Fleur de Purr safe for cats?
All Fresh Step products undergo a rigorous safety assessment, including toxicologist review to help ensure the product is safe for you and your cat. Fresh Step partners with leading fragrance houses to create modern fragrance experiences designed with cats and their people in mind. Every fragrance undergoes a safety assessment, and follows globally recognized International Fragrance Association (IFRA) standards informed by Research Institute for Fragrance Materials (RIFM) science.

Learn More
For more on Fleur de Purr and the full Fresh Step lineup, visit FreshStep.com. Shop Fleur de Purr No. 9 and No. 27 exclusively on Walmart.com.

About Fresh Step
Fresh Step^® is a premium cat litter brand built around one simple idea: when your home feels fresh, there's more room to enjoy life with your cat. With trusted odor-control technology and litter solutions designed for the needs of cats and their people, Fresh Step helps cat parents feel confident in their litter box every day. Fresh Step has also donated millions of dollars and tons of litter to more than 1,400 shelters, helping cats feel more comfortable while they wait for loving homes. Learn more at FreshStep.com.

SOURCE Fresh Step