BROOKLYN, N.Y. and LONG ISLAND CITY, N.Y., Jan. 14, 2016 /PRNewswire/ -- FreshDirect today announced the expansion of its portfolio with the launch of FoodKick, a new mobile-first food business that connects consumers to the freshest, tastiest finds in food, drinks, and lifestyle essentials all delivered within an hour.
FoodKick is built on a deep understanding of the food needs of busy, urban dwellers who live on demand, embrace spontaneity and love discovery. Rooted in consumer research, the business was designed to be instantly ready for consumers' immediate food decisions - whether that's dinner tonight, last-minute plans, entertaining friends and family, or fill-ins.
FoodKick will curate and rotate new food finds and solutions for the on-demand consumer, including meal hacks, food and alcohol pairings, farm-fresh seasonal produce, pantry staples and home essentials. In addition to meals, fresh produce, meat, seafood and specialty items, FoodKick will feature a growing selection of new and limited-time offerings from partners such as Cocktail Courier, Indie Fresh, Hungry Root and Mille-feuille. An in-house culinary team will prepare made-to-order sushi, meat and seafood.
"Great fresh food has always been the core of our business," said Jason Ackerman, FreshDirect's co-founder and CEO. "FoodKick extends that passion to a growing consumer base, serving up exciting food solutions and tailored ideas every time a customer opens the app."
Foodkick complements FreshDirect's residential and office businesses, with the combined portfolio poised to meet the full range of food shopper's needs.
With launch operations based in Williamsburg, FoodKick will initially serve customers in Brooklyn neighborhoods as well as Long Island City.
Contact: 212-981-5265, PR@FoodKick.com
* FoodKick delivers FreshDirect Wines & Spirits products