FreshDirect Expands Further Into New Jersey; Orders Now Accepted for Delivery in Essex County; Union County Deliveries Available November 1

LONG ISLAND CITY, N.Y., Sept. 30 /PRNewswire/ -- FreshDirect, a leading online grocer, today announced the addition of 29 new communities in New Jersey's Essex and Union counties in October and November 2010, tripling its presence in the state. Orders for delivery to Essex County are now accepted for delivery on October 4, and delivery will begin in Union County November 1. Loved by over 600,000 customers in New York and Connecticut, and already available in seven communities in Hudson County, N.J., FreshDirect's fresh-from-the-farm food and brand name groceries will now be available to more New Jersey residents.

"FreshDirect has experienced strong growth since entering New York City eight years ago. Ninety percent of our New York City customers say they would reorder from FreshDirect and this is a testament to our reputation for excellent service, and the freshest, highest quality food," said Rick Braddock, Chief Executive Officer. "We're excited about serving more communities in New Jersey and beyond."

For the first time, FreshDirect is available to New Jersey residents in Livingston, West Orange, Upper Montclair, Caldwell, Maplewood, South Orange, Verona, Glen Ridge, Cedar Grove, Fairfield, Millburn, Roseland, Short Hills, Essex Fells, Montclair, Bloomfield, and Nutley in Essex County beginning October 4, 2010.

In Union County, service will be expanded in November 2010 to Westfield, Summit, Cranford, Scotch Plains, Berkeley Heights, New Providence, Springfield, Fanwood, Roselle Park, Mountainside, Clark and Garwood. FreshDirect will continue to deliver to Cliffside Park, Edgewater, Hoboken, North Bergen, Weehawken, Union City, West New York and Jersey City.

"Shopping at FreshDirect is like having access to your local farmer's market, neighborhood butcher, artisanal cheese shop, and favorite bakery, all with just one click on our site, or one touch on our free iPhone app. In addition, we carry thousands of brand-name groceries at everyday low prices, all delivered to your door," said Monica Woo, Chief Marketing & Strategy Officer, FreshDirect.  

Home Delivery of Fresh from the Farm Food at Everyday Low Prices

FreshDirect offers a wide selection of the freshest and highest quality produce, meats, fish, dairy items, sourced direct from the farms and fisheries and delivered straight to the customer's door. By eliminating the middleman, FreshDirect passes savings directly to customers while delivering products that are days fresher than traditional supermarkets, as orders are prepared just hours before delivery.

Save Money Every Day, Every Week

In addition to everyday great prices, FreshDirect offers daily and weekly deals on fresh foods and brand-name staples, saving customers up to 50%. FreshDirect offers "Buy Big" selection of family packs and bulk purchases. With FreshDirect's online Budget Tracker, customers can keep track of spending while shopping and the "Quick Shop" tool keeps track of every item bought, making shopping quicker from previous orders and eliminating wasteful impulse spending.  

Daily Quality Ratings by Produce and Seafood Experts

FreshDirect's food experts examine all vegetables, fruit and seafood every morning. Over 90% of FreshDirect customers use the daily 5-star Quality Ratings to help them find what is best and in-season. It is like handpicking every produce and seafood in the store, without the hassle.  

4-Minute Meals Prepared Fresh Daily

Only FreshDirect offers over 80 choices of 4-Minute Meals prepared fresh daily from exclusive recipes by renowned chefs of the finest New York City restaurants. Among the choices offered, customers can enjoy meals by Chef Terrance Brennan of Michelin-starred Picholine and Artisanal or from Chef Floyd Cardoz of Tabla, a Danny Meyer restaurant known for award-winning new Indian cuisine. FreshDirect also offers meals inspired by classic comfort Italian cuisine of Presto Italiano by Chef Tina Bourbeau as well as classic favorites from Rosa Mexicano.

Also, sample 500 calories from the kitchens of Smart and Simple and delicious vegetarian cuisine by Eating Well.

For a complete list of offerings and New Jersey communities served by FreshDirect, please visit www.freshdirect.com.

About FreshDirect

FreshDirect is one of the nation's leading online food brands and grocery providers, known for its convenient home delivery service and its offering of fresh, delicious food. FreshDirect has fulfilled more than 12 million orders to date. Their ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Connecticut, Westchester and Nassau County. FreshDirect ranks 70 on Internet Retailers America's Top 500 guide. For more information, visit www.freshdirect.com.

SOURCE FreshDirect