FreshDirect Expands Presence in Connecticut Market with its Arrival in Stamford

Leading Online Grocery Home Delivery Service Looks to Build on Momentum of Successful Launch into the Greenwich Area

May 17, 2010, 10:00 ET from FreshDirect

LONG ISLAND CITY, N.Y., May 17 /PRNewswire/ -- Continuing its expansion into Connecticut, FreshDirect, the leading online grocer, announced that beginning May 17, it is adding Stamford to the rapidly growing roster of communities that will receive home delivery service from FreshDirect's highly successful fresh food and grocery.

The addition of Stamford, Connecticut's fourth largest city, provides FreshDirect with a strong presence in Fairfield County where the company recently expanded into Greenwich, Old Greenwich, Cos Cob and Riverside. FreshDirect recently doubled its presence in neighboring Westchester County, NY, where it now serves 21 communities.

"We are very pleased with the enthusiastic response we've received from our recent launch in the Greenwich market and expansion in Westchester County. We intend to build on that momentum with our arrival now in Stamford," said Rick Braddock, Chief Executive Officer, FreshDirect. "Stamford is one of the Tri-State's most dynamic cities with a vibrant and growing residential and corporate sales population. We are excited to be able to offer our Stamford consumers the freshest food direct from the farm, delivered to our customers' homes at everyday low prices."

From its state-of-the-art kitchen and facility in Long Island City, FreshDirect has revolutionized the online grocery business and set a new standard for fresh food supply, offering customers unparalleled quality, product customization and value pricing.

Home Delivery of the Freshest Food at Everyday Low Prices

Only FreshDirect offers a wide selection of the freshest and highest quality produce, meats, fish, and dairy items, all sourced directly from the farms and fisheries and delivered straight to the customers' doors. By eliminating the middleman, FreshDirect passes savings directly to customers. FreshDirect offers up to three times more organic and locally produced products than supermarkets and other online grocers. Meat, seafood and deli items are cut to order, just hours before delivery.

FreshDirect offers over 600 choices of ready-to-heat-and-serve whole meals as side dishes prepared fresh daily. Thanks to FreshDirect, feeding a family right has never been so easy.

Peak-Season Produce and Seafood with Daily Ratings

Only at FreshDirect do food experts rate all the produce and seafood every morning so customers always know what's going to be great in next-day deliveries. In fact, up to 90% of FreshDirect customers use Daily Quality Ratings to discover what's great now.  

Save Money Every Day, Every Week

In addition to everyday great prices, FreshDirect offers daily and weekly deals on fresh foods and brand-name staples. Customers can save as much as 50%. FreshDirect offers "Buy Big," a selection of family packs and bulk purchases at club store prices. With FreshDirect's online Budget Tracker, customers can keep track of spending while shopping and never need to stand in line or blow the family budget with impulse buys. Thanks to FreshDirect's "Quickshop" feature, customers can buy their family's favorites in minutes from previous orders.

4-Minute Meals Prepared Fresh Daily

FreshDirect offers 85 choices of 4-Minute Meals prepared fresh daily on premises from exclusive recipes by renowned chefs from the finest restaurants in the Tri-State area, and by FreshDirect's master chefs. FreshDirect customers and their family members can enjoy indulgent whole meals by Terrance Brennan of Michelin-starred Picholine and Artisanal or award-winning New Indian cuisine by Chef Floyd Cardoz of Tabla.

Smart Shopping Made Easy

FreshDirect's easy-to-use website offers tools and information to make shopping smart and easy. Only FreshDirect offers "Your Favorites," a tool that keeps track of purchases and displays customers' favorite items and frequently purchased products. Customers can use FreshDirect's exclusive "Nutrition Sort" tool to compare the nutritional context grocery, frozen and dairy products.

New FreshDirect iPhone® App*

To make grocery shopping even easier and faster, FreshDirect offers the only full-service grocery shopping iPhone App, which is free to all FreshDirect customers. The FreshDirect iPhone app is a complete on-the-go grocery store that delivers the full product selection and smart features.

For a complete list of offerings and Fairfield/Westchester communities served by FreshDirect, please visit

*iPhone is a trademark of Apple, Inc., registered in the U.S. and other countries

About FreshDirect

FreshDirect is one of the nation's leading online food brands and grocery providers, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at prices up to 20% lower than conventional grocery stores. Every product is 100% satisfaction guaranteed, every time. Thanks to expert daily ratings, FreshDirect customers can easily shop for best of the season in produce and seafood. Only at FreshDirect, the online shopping experience is highly personalized with smart shopping features that help customers track their favorites, remember missed items, shop from previous orders and get recommendations on new foods they might like. FreshDirect has also teamed up with top New York City chefs and restaurants to bring customers quick, restaurant-quality prepared meals, unavailable anywhere else. FreshDirect has fulfilled more than ten million orders to date. Its ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Connecticut, Westchester and Nassau County. FreshDirect ranks 62 on the Internet Retailer Top 500 Guide®. For more information, visit

SOURCE FreshDirect