FreshDirect Introduces New Freshness Innovation

New "Guaranteed Freshness" Benefit Helps Customers Avoid Waste, Spend Less and Save More

Apr 30, 2010, 11:41 ET from FreshDirect

LONG ISLAND CITY, N.Y., April 30 /PRNewswire/ -- How fresh is the food in your fridge?

FreshDirect, New York City's premiere online grocer, has made shopping for fresh foods a superior experience over supermarket shopping by introducing new Guaranteed Freshness labels – a service now available on all freshly made meals, meat, seafood, dairy and produce items.  

A new "Guaranteed Fresh" mark appears on the product pages of thousands of fresh foods across the FreshDirect website, clearly showing customers exactly how many days they'll have to enjoy their food.

Only FreshDirect offers this unique service, and it not only assures the freshness and quality of FreshDirect products, but also helps take the guesswork out of shopping, helping customers to eliminate food waste, plan their meals and save money.

The new Guaranteed Fresh benefit is simply the latest advance in a continued focus on freshness that FreshDirect has developed since its inception.

Unlike supermarkets and other online grocers that pick their products from central warehouses or store shelves, FreshDirect sources its fresh products directly from local dairies, fisheries and farms and then ships them directly to the customer. Every FreshDirect customer order is freshly prepared overnight, just hours before delivery, ensuring unbeatable quality and flavor.

Fresh Food is Guaranteed!

In addition to the new Guaranteed Fresh label, FreshDirect guarantees freshness and superior food quality in every order through several important processes:

  • Daily Quality Ratings Ensure Peak-Season Freshness

Our food experts rate all our produce and seafood every morning, so you'll always know what's going to be great in your next-day delivery.  In fact, up to 90% of FreshDirect customers use Daily Quality Ratings to discover what's best and in-season.

  • Fresh Meals from the FreshDirect Kitchen to the Customers'

FreshDirect customers savor ready-to-heat-and-serve meals and side dishes, prepared fresh daily on-premises by FreshDirect's team of top chefs. These meals are carefully prepared and packed to ensure maximum freshness.    

  • Perfect Temperature Control

Both the FreshDirect facility and the company's delivery trucks maintain perfect temperature control, ensuring that a customer's food is delivered to their door just as fresh as it was when it left the farm.

  • 100% Satisfaction Guarantee

Since the very beginning, FreshDirect has stood firmly behind its 100% Satisfaction Guarantee. If a customer is unhappy with the freshness or quality of any product in their order, FreshDirect will make it right.  Freshness is not just something the company states; it's a daily mission.

"Our customers trust us to be their eyes in the fresh food and grocery shopping process. Each product can be traced back to the cutting board or produce shelf, so we're happy to be held accountable for every order," said Monica Woo, Chief Marketing and Strategy Officer, FreshDirect.

"Our new Guaranteed Freshness labels take the guesswork out of shopping so you can make informed decisions that help you plan your meals, avoid waste and save money. If you are dissatisfied with any item in your order, just contact us right away, and we'll make it right."

Click here to learn more about the FreshDirect Guaranteed Fresh benefit:

About FreshDirect

FreshDirect is one of the nation's leading online food brands and grocery providers, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at prices up to 20% lower than conventional grocery stores. Every product is 100% satisfaction guaranteed, every time. Thanks to expert daily ratings, FreshDirect customers can easily shop for best of the season in produce and seafood. Only at FreshDirect, the online shopping experience is highly personalized with smart shopping features that help customers track their favorites, remember missed items, shop from previous orders and get recommendations on new foods they might like. FreshDirect has also teamed up with top New York City chefs and restaurants to bring customers quick, restaurant-quality prepared meals, unavailable anywhere else. FreshDirect has fulfilled more than ten million orders to date. Its ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Connecticut, Westchester and Nassau County. FreshDirect ranks 62 on Internet Retailer's Top 500 guide. For more information, visit


Judy Huang

Weber Shandwick


SOURCE FreshDirect