Freshpair And Z100 Join Forces To Break The World Record For Largest Gathering Of People In Underwear During The 11th Annual National Underwear Day®

NEW YORK, Aug. 2, 2013 /PRNewswire/ -- In celebration of the 11^th Annual National Underwear Day^®, on August 5, 2013 from 5 p.m. to 7:30 p.m., thousands are set to gather in Times Square for an attempt to break the Guinness World Records® title for "Largest Gathering of People In Underwear." Event host Freshpair.com, creator of National Underwear Day^®, and Clear Channel Media and Entertainment New York's Z100, New York's hit music station, aim to promote self-confidence and celebrate body image on the world's biggest stage.

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"At Freshpair, it's our mission to help people feel more confident in their underwear," said Matthew Butlein, President of Freshpair. "For the 11^th anniversary of National Underwear Day^®, we wanted to send a big message. Join us on August 5^th to break a Guinness World Records achievement and help show the world what confidence looks like. If just one person is inspired to be more confident in their own skin then we've done our job."

Z100's Greg T will host and DJ the celebration in Times Square between 5 p.m. and 7:30 p.m. EST. and will announce the winner of Freshpair's Twitter contest. The event is free and open to the public.

"I'm excited to help inspire positive body image in the New York City community," said Greg T, on-air personality for Z100, Clear Channel Media and Entertainment New York.  "We are proud to be a part of this event and I look forward to breaking a world record in just my underwear."

Freshpair is thrilled to be partnering with many of their top underwear brands for this year's National Underwear Day® including Papi, Diesel, and Wacoal.

ABOUT NATIONAL UNDERWEAR DAY^®
National Underwear Day^® was created on August 5, 2003 to create awareness with the hope of inspiring confidence in everyone, regardless of shape or size. This year's event is focused even more on body awareness and empowers participants to be comfortable in the skin they are in. For National Underwear Day^® updates, please follow @Freshpair, #NUD2013 and/or visit www.NationalUnderwearDay.com

ABOUT FRESHPAIR
Freshpair is the largest online retailer of men's underwear and a leading online retailer of women's intimates. Freshpair has been on the industry's cutting edge since the company was founded in 2000. With its proprietary At Home Bra Fitting and subscription services, Freshpair offers a consumer experience not found anywhere else. Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs. 

About Clear Channel Media and Entertainment New York:
Clear Channel New York owns and operates WHTZ-FM; WKTU-FM; WAXQ-FM; WWPR-FM; WLTW-FM; WOR-AM; and is part of Clear Channel Media and Entertainment.  With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation.  Clear Channel Media and Entertainment is a division of CC Media Holdings, Inc., a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

Kayla Inserra, 212-518-7721 ext. 105, [email protected]

SOURCE Freshpair