Friends & Neighbors Launches F&N Med

New specialized practice helping growth-minded MedTech companies build brands for valuation, not just visibility.

MINNEAPOLIS, Aug. 21, 2025 /PRNewswire/ -- Friends & Neighbors (F&N), a nationally recognized, results-driven branding agency, today announced the launch of F&N Med, a specialized practice dedicated to helping growth-minded MedTech companies use brand to align teams, create market differentiation, build trust, and drive enterprise value.

Created for MedTech organizations navigating high-stakes moments such as market launches, category creation, and scaling for acquisition or IPO, F&N Med delivers belief-driven brand strategy and bold, authentic creative platforms that help companies stand out in complex markets and connect with confidence.

"Over the past 13 years, we've helped brands across highly regulated categories clarify their story and earn lasting trust," said Mark Bubula, Co-Founder and President of Friends & Neighbors. "F&N Med sharpens that expertise for MedTech, while continuing to partner with healthcare organizations whose missions align with our belief in brand as a true force multiplier."

F&N Med launches with a proven track record across the MedTech and broader healthcare marketing landscape.

• 25+ years of deep, niche expertise across MedTech, clinical care, healthcare, and public health
• Work contributing to three $1B MedTech acquisitions in the past three years: Relievant Medsystems, Cardiovascular Systems Inc. (CSI), and Preventice Solutions
• Leading partnerships with Boston Scientific (Cardiac and Urology) and Tactile Medical
• 25 career Effie Awards – marketing's gold standard for effectiveness
• Current brand-defining work with WellSpan Health and the Minnesota Department of Health
• Past work with the University of Minnesota School of Public Health and The Hormel Institute at the University of Minnesota (biomedical research)
• Experience leading major strategic brand/product launch initiatives for Medtronic, Nonin, UnitedHealth Group, and Optum

"As we've seen firsthand, growth-stage MedTech brands that invest in belief-driven branding ultimately see it reflected in their market position, momentum, and valuation," said Tom Fugleberg, Co-Founder and Chief Creative Officer of Friends & Neighbors. "This launch is about focusing our experience, toolkit, and passion to help more MedTech companies unlock that potential."

F&N Med blends surgically precise strategy with authentic, human creative, grounded in the agency's proven Brand Anthropology methodology. That foundation is accelerated by Anthrologix™, its trademarked, tech-enabled toolkit that surfaces defining insights and strategies faster, designed for the urgency of MedTech.

To learn more, visit: friends-neighbors.com/fn-med

SOURCE Friends & Neighbors