Frigidaire® Teams Up with City of Hope Giving Fans a Chance to Give Back
Frigidaire to enlist fans to help raise up to $25,000 in support of healthier eating
CHARLOTTE, N.C., June 16, 2015 /PRNewswire/ -- Did you know eating a healthy diet rich in superfoods may help reduce the risk of developing diabetes and cancer? Frigidaire has joined forces with City of Hope, a leader in diabetes and cancer research and prevention, to show consumers how they can make small changes in their lives and their kitchens to keep nutritious foods front and center.
TO DONATE
In support of City of Hope's mission to conquer diabetes, cancer and other life-threatening diseases, Frigidaire will donate $5 to the organization for every "Like" received on the healthy organization video post about the new Frigidaire Gallery® Refrigerator on the brand's Facebook page (up to $25,000). [1] After viewing the video, fans can also enter for a chance to win a new Frigidaire Gallery® Refrigerator featuring the exclusive CustomFlex™ door by leaving a comment on the Facebook post about three healthy foods stored in their refrigerators. To enter, fans can visit https://www.facebook.com/Frigidaire/videos/10153255240315091/between 12:00 a.m. CT on June 15, 2015 and 11:59 p.m. CT on June 20, 2015.
"We are excited to join forces once again with City of Hope to show consumers how they can help their families make healthier choices," said John Weinstock, Senior Vice President of Marketing for the Frigidaire Gallery® brand. "We know that staying organized in the kitchen can help families make healthier choices, so we strive to provide products with quick, easy and flexible features that will make all aspects of healthy cooking and food storage easier.
HEALTHY EATING TIPS
When it comes to helping the whole family make healthier choices this summer, staying organized is key. Here are a few additional tips on how to stay organized and make better choices:
- Eat a healthy diet rich in superfoods. Lab research shows that certain superfoods such as blueberries, mushrooms, pomegranates and cinnamon may have the ability to combat cancer.
- Reduce the amount of fat and sugar in your diet. Eat lots of fruit and vegetables, particularly fresh, uncooked fruit and vegetables. Aim to minimize red or pink meats in your diet, replacing them with poultry or fish.
- Make a grocery list packed with healthy options and stick to it! – Carry it with you for easy access anytime.
- Keep pre-cut and washed fruits and vegetables like blueberries, watermelon, carrots or celery in air tight, labeled containers so they're easy to grab and go.
- Fresh Frozen Treats – Freeze fresh cut fruits for a fun/healthy snack especially on hot summer days.
- Have a game plan for organizing your groceries/food in your refrigerator – make sure healthy options stay front and center.
[1] For full rules, please visit the Frigidaire Facebook Page.
With more than 100 ways to organize the interior, the Frigidaire Gallery® Refrigerator can help families take the first step in keeping their families organized and eating well. The refrigerator's unique CustomFlex™ Door feature is customizable with bins and shelving that can move, slide or be added to help make storage of healthy options easily accessible. The StoreMore™ Drawer also makes storing grab-and-go items like juice boxes, yogurt and cheese a breeze, while the SpillSafe™ Slide-Under Flip-Up Shelf can be used as a full shelf, half shelf, or flipped up completely for virtually any storage need.
The Frigidaire Gallery® Refrigerator was awarded the 2015 Editor's Choice award from Reviewed.com, the trusted review site of USA Today, testing better than 94% of refrigerators under $1,000. It is available in Smudge-Proof™ stainless steel and black, and retails for $929 to $1,299. For more information on how to help donate to City of Hope's cause and win a new Frigidaire Gallery® Refrigerator, visit www.Facebook.com/Frigidaire. To learn more about Frigidaire and its full range of innovative home appliances, please visit www.frigidaire.com.
About Frigidaire
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. Visit www.frigidaire.com for more information.
About City of Hope
City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope's main hospital is located in Duarte, California, just northeast of Los Angeles. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on Facebook, Twitter, YouTube or Flickr.
Contact: Jaclyn Peskin
Weber Shandwick
212-445-8165
[email protected]
SOURCE Frigidaire
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