Frito-Lay 2 Go Variety Pack Partners With The Association Of Science-Technology Centers To Jump Start Spring Discovery

Snacks Encourage Even More Fun and Learning for Young Students

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Apr 20, 2016, 11:19 ET

PLANO, Texas, April 20, 2016 /PRNewswire/ -- As the snack that can literally go anywhere, Frito-Lay 2 Go Variety Packs are taking families from the depths of the ocean to the furthest visible star through their new partnership with the Association of Science-Technology Centers (ASTC) this spring. Starting this week through June 5, families can receive a free kid's pass to participating ASTC member science centers and museums nationwide with the purchase of a Frito-Lay 2 Go Variety Pack.

Frito-Lay 2 Go Variety Packs partners with the Association of Science-Technology (ASTC) to offer free kid's passes to participating ASTC member science centers with the purchase of specially marked packages of Frito-Lay 2 Go.

"It's important for kids to be active, to explore science, technology, engineering and math (STEM), and to make their own discoveries," said Anthony Rock, ASTC president and CEO. "We're excited to partner with Frito-Lay 2 Go Variety Packs to encourage families to visit their local ASTC member science centers and museums to discover, learn and be excited about STEM outside the classroom."

Families should look for the Frito-Lay 2 Go pack that features an astronaut, robot or dinosaur. By visiting their local ASTC science centers and museums, families will have the opportunity to unlock a world of mystery and exploration through interactive and inspiring opportunities to learn, create and do.

ASTC institutions are active in their communities as key providers of science education and inspiration that complements local schools, and other out-of-school activities.

Since the cost of transportation can prevent children from experiencing science centers and museums firsthand, Frito-Lay and ASTC have partnered to make them even more accessible in communities across the United States. Through a generous donation from Frito-Lay, ASTC has launched a new Fund-A-Bus initiative to help support transportation expenses so that young people have more opportunities to visit science centers and museums.

"From the sea to the galaxies, STEM is everywhere and our partnership with ASTC allows us to expose more of today's youth to the wonders of STEM innovations," said Jeff Klein, vice president of marketing, Frito-Lay North America. "With Frito-Lay 2 Go Variety Packs being a family-fun snack that can go on an adventure to just about anywhere, it's the perfect partnership to encourage exploration for the whole family."

Frito-Lay 2 Go Variety Pack features pre-portioned, single servings of everyone's favorite Frito-Lay snacks, including: Cheetos cheese flavored snacks, Doritos tortilla chips, Fritos corn snacks, Funyun's onion flavored rings, Lay's potato chips, Rold Gold pretzels, Smartfood popcorn and SunChips multigrain snacks. The variety packs are available at retail stores nationwide for a suggested retail price of $8.99. For more information and a list of participating ASTC science centers and museums, visit www.FritoLay2Go.com.

About Frito-Lay 2 Go
Frito-Lay 2 Go is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Frito-Lay 2 Go by visiting www.FritoLay2go.com.

About ASTC
The Association of Science-Technology Centers (ASTC) is a global organization providing collective voice, professional support, and programming opportunities for science centers, museums, and related institutions, whose innovative approaches to science learning inspire people of all ages about the wonders and the meaning of science in their lives. Through strategic alliances and global partnerships, ASTC strives to increase awareness of the valuable contributions its members make to their communities and the field of informal STEM learning.

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About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to better for you snacks; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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