News from frito-lay A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Apr 04, 2023, 08:26 ET Jack Link's® and Frito-Lay Unite for An Iconic Collaboration Creating Epic New Snacks with Bold Flavors

In a first-of-its-kind mash-up, Jack Link's and Frito-Lay are combining Jack Link's high-quality meat snacks and Frito-Lay's fan-favorite flavors to...

Oct 06, 2022, 08:55 ET One in Two Hispanic Households Experience Effects of Digital Literacy Gap; Frito-Lay Partners with LULAC National Educational Service Centers to Provide Free Support

Frito-Lay today announced a new partnership with LULAC National Educational Service Centers, Inc. (LNESC) to support a digital literacy program and...

Oct 06, 2022, 08:55 ET Uno de cada dos hogares hispanos experimenta los efectos de la brecha de alfabetización digital; Frito-Lay se asocia con los Centros Nacionales de Servicios Educativos de LULAC para brindar apoyo gratuito

Jun 29, 2022, 09:00 ET "It's What's on the Inside that Counts": Frito-Lay Summer Trend Index Unveils Shifting Priorities and Eating Habits

The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent...

Jun 17, 2022, 16:21 ET Frito-Lay North America in as Regional Supporter of the FIFA World Cup Qatar 2022™

Frito-Lay, North America's leading snack company, today demonstrated its enthusiasm for the upcoming FIFA World Cup™ by signing as a North American...

May 25, 2022, 13:19 ET In it for the Long Haul, Frito-Lay® Doubles Down on Commitment to Transportation Industry

Frito-Lay, a division of PepsiCo® and leader in the trucking industry, today announced its revitalized commitment to truck driver retention and...

Jul 27, 2021, 08:00 ET Lay's Releases Limited-Edition Flavor Swap Lineup Inspired By Doritos And Funyuns

Lay's® will have shoppers doing a double take as they saunter down the chip aisle this summer with a brand-new, innovative twist on the classic...

May 24, 2021, 16:23 ET Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker

Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The ...

Mar 25, 2021, 09:00 ET Kate McKinnon and Dan Levy Team Up For The Love of Tostitos Chips and Dip™ and Making Memorable Moments

Tostitos® is committed to helping friends everywhere create unforgettable moments, fueled by America's favorite snack staple, Tostitos chips and dips....

Mar 11, 2021, 07:00 ET Frito-Lay Adds Flavor to the Fun as Official Salty-Snack Chip Partner of Six Flags

The thrill is calling, and the snacks are answering. Frito-Lay is now the Official Salty-Snack Chip partner of Six Flags Entertainment Corporation,...

Feb 25, 2021, 09:00 ET Anthony Davis Joined by Jayson Tatum and T-Pain to Help Ruffles Rally Fans to Own Their Ridges

Today, Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, has launched an electric new campaign, Own ...

Jan 14, 2021, 09:00 ET Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher

Cheetos reclaimed its Super Bowl icon status last year and is back this year with the launch of a campaign and Super Bowl commercial featuring...

Dec 21, 2020, 09:00 ET Doritos Unveils New 3D Crunch, Entering a New Era of Three-Dimensional Snacking

After years of clamoring on social media, popular petitions, and celebrity endorsements, one of the most sought-after snacks in Frito-Lay history is...

Jul 16, 2020, 08:00 ET Fifteen Female Founders Kick Off 2020 Stacy's Rise Project With Soccer Stars And Fellow Entrepreneurs Christen Press And Tobin Heath

When the Stacy's Rise Project announced it would expand its 2020 grant and mentorship program to support even more female founders with broadened...

Jul 15, 2020, 10:00 ET Doritos Seeking Fans To Create Ad For Chance To Air During Return Of NFL Kickoff Weekend

For a decade, Doritos' "Crash the Super Bowl" gave consumers the opportunity to create Doritos Super Bowl commercials — which opened doors and...

Jan 21, 2020, 09:40 ET Doritos Brings The Chill To Super Bowl LIV In A 'Cool Ranch' Western Showdown Headlined By Lil Nas X, Sam Elliott & Billy Ray Cyrus

When a snack as iconic as Doritos Cool Ranch gets the Super Bowl advertising treatment for the first time ever, it only makes sense to enlist the...

Jan 16, 2020, 09:30 ET Cheetos Pops Back Into Super Bowl For First Time In Over A Decade With Commercial Starring MC Hammer

Cheetos is popping back into the Super Bowl ad scene for the first time in over a decade to debut its biggest innovation in a decade — Cheetos...

Jan 09, 2020, 10:00 ET Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide

Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos. Now, "Cheetle®", as the orange...

Jan 07, 2020, 10:00 ET Doritos Launches Flamin' Hot Limon And Amped-Up Cool Ranch, Two Remixes Of Fan-Favorite Flavors

Calling on all fans of Flamin' Hot and Cool Ranch flavors, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is taking these fan...

Jun 18, 2019, 14:00 ET Six-Time NBA All-Star Anthony Davis Signs First-Ever 'Chip Deal' With Ruffles, Official Chip Of The NBA

Ruffles, the Official Chip of the NBA that put its mark on the game of basketball when it introduced the Ruffles RIDGE 4-point line in 2017, is doing ...