Frito-Lay Launches New 'Flavor Shots' Innovation…Headlined By The Return Of Cheetos® Flamin' Hot® Asteroids®

PLANO, Texas, March 7, 2019 /PRNewswire/ -- Get ready to blast through your day with Flavor Shots, a new line-up from PepsiCo's Frito-Lay snack division that offers poppable snacks in four power up flavors from Doritos® and Cheetos®. Flavor Shots feature a burst of intensity and crunch with every bite and come in a convenient ready-to-go packaging so you can get a quick flavor boost and get going with the day.

Back by popular demand, Cheetos Flamin' Hot® Asteroids® are returning nationwide as part of the new Flavor Shots product line. Adding to the intensity, Asteroids will be joined with three brand-new varieties: Doritos Fiery Habanero Triangles, Doritos Nacho Cheese Nuts, and Doritos Flamin' Hot Nacho Cheese Nuts. Conveniently packaged in a portable pouch that fits perfectly in your hand, cup holder or pocket, Flavor Shots are ready to enjoy for on-the-go snacking.

"For over 10 years, fans have overwhelmingly asked for Cheetos Asteroids to return to store shelves," said Fauzia Haq, senior director of marketing, Frito-Lay North America. "The consumer demand could not be ignored and we're thrilled to relaunch Cheetos Asteroids, alongside three bold Doritos flavors."

The Flavor Shots product line is now available on store shelves nationwide. Doritos Flavor Shots Nacho Cheese Nuts and Flamin' Hot Nacho Cheese Nuts are available in 1.75 oz. bags, Doritos Flavor Shots Fiery Habanero Triangles are available in 1.375 oz. bags, and Cheetos Flavor Shots Flamin' Hot Asteroids are available in 1.25 oz. bags. All varieties are available for a suggested retail price of $1.19. For more information, please visit FritoLay.com.

About Flavor Shots
Flavor Shots is a poppable snack that offers bold flavor with every bite. Available in four varieties and packaged in convenient single-serve pouches, it's a flavorful pick-me-up for people on-the-go. Flavor Shots is one of the many product lines that make up Frito-Lay North America, the $15 billion convenient foods division of PepsiCo, Inc. (NASDQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.  

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SOURCE PepsiCo