Frito-Lay Rallies Texas High School Sports Fans to 'Score for Your School'

Redeemable Codes from Frito-Lay Products Help Texas Public High Schools Win $10,000 Towards Sports Programs

Oct 03, 2013, 07:00 ET from Frito-Lay North America

PLANO, Texas, Oct. 3, 2013 /PRNewswire/ -- With high school football season underway, PepsiCo's Frito-Lay North America business unit is kicking-off its "Score for Your School" program in Texas – inviting fans to help local high schools win a $10,000 donation for their sports programs. From now until November 1, 2013, Texas fans can visit, enter the Universal Product Code from any Frito-Lay product (chips, dips, salsa and more) and select the Texas public high school of their choice.

"Texas has a rich history when it comes to high school football," said Juan Carlos Ruck, regional sales vice president - Texas, Frito-Lay North America. "As high school sports programs in Texas continue to face challenges, 'Score for Your School' gives fans an opportunity to help. Now with each purchase of Frito-Lay snacks, we're giving public schools in our own backyard a chance to improve their programs with a $10,000 donation."

Frito-Lay will donate a total of $50,000 to public high schools across the state at the culmination of the promotion. Each high school is grouped according to its listing in Texas' five divisional classes (5A, 4A, 3A, 2A, 1A). Schools collect one point for each Frito-Lay snack a fan purchases and then registers on the "Score for Your School" website, up to ten points per day. A $10,000 donation will be awarded to the top school in each division that collects the most points from their fans.

The program is only open to Texas residents 13 and older at the time of registration. For more information and complete rules, please visit

About Frito-Lay North America

Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog,, and on Twitter at

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit

Follow PepsiCo:

SOURCE Frito-Lay North America