Frito-Lay's Variety Packs And The Association Of Zoos & Aquariums Jumpstart Summer Fun With Free Zoo Pass Offer

Families Also Encouraged to get "Wild Like Me" with New Digital Animal Imitation Experience for a Chance to Win a Marine Life-Inspired Vacation to The Bahamas

Jul 07, 2015, 06:01 ET from Frito-Lay North America

PLANO, Texas, July 7, 2015 /PRNewswire/ -- School is out … summer is in … and families around the country are gearing up for their next great adventures. What better place to start than a trip to your local zoo or aquarium accredited by the Association of Zoos and Aquariums (AZA)? Frito-Lay's variety packs – the snack line known for fueling fun for the whole family – has teamed up with AZA for a special offer. Beginning this week, families who purchase specially marked bags of Frito-Lay variety packs can get a free kid's pass to a participating AZA-accredited zoo or aquarium where they can get out and experience wildlife. For more details, visit Frito-Lay variety packs are one of the many snacks lines that make up PepsiCo's Frito-Lay North America division.

Families also can unleash their fun sides with "Wild Like Me," a new digital experience from Frito-Lay variety packs that invites animal lovers everywhere to upload a photo of themselves mimicking their favorite animal's facial expression. Whether it's a tiger yawning, an elephant waving its trunk or a walrus showing off its tusks, it's an opportunity to experience animal favorites in an entirely new way. Families can upload their "Wild Like Me" photos for a chance to be featured on One lucky entry will win a family vacation full of marine-life discovery at Atlantis Paradise Island resort in The Bahamas. Complete details about the "Wild Like Me" promotion and the zoo pass offer can be found on the site.  

"Frito-Lay's variety packs have always been part of on-the-go fun for the whole family," said Ryan Matiyow, senior director of marketing, Frito-Lay. "We've built in even more opportunities for families to get out and enjoy the summer with our AZA partnership. Whether it's a free child's pass to explore a zoo or an aquarium or the chance to 'monkey' around with 'Wild Like Me,' there's fun for everyone."

This promotion is part of Frito-Lay's ongoing partnership with the AZA, which inspires families everywhere to visit AZA-accredited zoos and aquariums for an exciting summer experience. In May, Frito-Lay kicked off the partnership with a pledge to support AZA SAFE: Saving Animals From Extinction by matching every dollar donated on from May 15, 2015 through July 5, 2015. In 2015, SAFE is focused on saving 10 species from extinction, including the African penguin, Asian elephant, black rhinoceros, cheetah, gorilla, sea turtle, sharks, vaquita, western pond turtle and whooping crane.

"AZA-accredited zoos and aquariums are dedicated to animal conservation and creating memorable family experiences," said Jim Maddy, President and CEO of the AZA."That's why Frito-Lay is such a perfect partner for us. Whether it's learning about endangered animals, eating great snacks or experiencing a fun-filled family day together at your local accredited aquarium or zoo, we're offering families exciting ways to get out and enjoy the summer season."

Families who visit also will have access to other fun digital tools, including AZA's "Tails Up" app and the AZA-accredited zoo and aquarium locator to find participating locations.

Frito-Lay's variety pack line of snacks offers pre-portioned servings of fan-favorite snacks. Whether a family is celebrating a big win on the soccer field, taking a summer road trip, or just thinking about afternoon snacks, the line has just about every snack need covered. Frito-Lay's variety pack line of snacks are available at retail stores nationwide for a suggested retail price of $8.99.

About Frito-Lay North America
Frito-Lay North America generated more than $14 billion in net revenue in 2014 and is the convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog, and on Twitter at

About PepsiCo PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

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About AZA SAFE SAFE: Saving Animals From Extinction will combine the power of zoos & aquarium visitors with the resources and collective expertise of the AZA-accredited zoos and aquariums and partners to save animals from extinction. Together we are working on saving the most vulnerable wildlife species from extinction and protecting them for future generations. To learn more, visit

About AZA Founded in 1924, the Association of Zoos and Aquariums is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, animal welfare, education, science, and recreation. AZA is the accrediting body for the top zoos and aquariums in the United States and six other countries. Look for the AZA accreditation logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. The AZA is a leader in saving species and your link to helping animals all over the world. To learn more, visit


SOURCE Frito-Lay North America