Cannes, Venice, Virginia Beach, Las Vegas, Hawaiʻi and New York mark a season of international visibility and growth for the Las Vegas-based swim and resortwear brand.
NEW YORK, Oct. 4, 2026 /PRNewswire/ -- KEED & CO completed a six-destination 2026 fashion tour spanning Cannes, Venice, Virginia Beach, Las Vegas, Oʻahu and New York City, combining international fashion-industry appearances with a series of U.S. runway presentations.
Led by founder and designer Amy Keed, the tour extended KEED & CO's presence across international and U.S. fashion destinations while further developing the travel-inspired identity behind the swim and resortwear label.
Amy Keed, Founder Photo Credit: David Becker/Getty Images for KEED & CO
Left: Jay Diamondz Right: Amy Keed, Photo by David Becker/Getty Images for KEED & CO
Photo Credit: David Becker/Getty Images for KEED & CO.
Keed
2026 Photo Credit: Jennifer Poser, Jennifer Nichole Photography . Event Runway7 Sony Hall
2026 Photo Credit: Jennifer Poser, Jennifer Nichole Photography
Explore the latest KEED & CO collections and discover more from the brand at www.KEEDandCO.com
2026 Tour Highlights
Cannes, France — International fashion and entertainment industry appearance
Venice, Italy — European fashion, cultural and creative destination
Virginia Beach, Virginia | July 17–19 — Iconic Style Week
Las Vegas, Nevada | August — Las Vegas Swim Week at The Stirling Club
Oʻahu, Hawaiʻi | August — Hawaiʻi Swim Show at Wai Kai
New York City | September 10 — New York Fashion Week at Sony Hall in Times Square
Keed's international travels brought her first to Cannes, France, where her presence within the global fashion and entertainment community connected the creative world behind KEED & CO with an international audience.
Her European journey also included Venice, Italy, adding another iconic fashion and cultural destination to a year shaped by travel, creativity and global inspiration.
From Europe, the momentum continued into KEED & CO's U.S. runway season.
In July, KEED & CO appeared at Iconic Style Week in Virginia Beach, presenting its swimwear during the July 17–19 fashion weekend.
The tour then returned home to Las Vegas for one of the brand's largest productions of the season.
KEED & CO took the runway during Las Vegas Swim Week at The Stirling Club, where Keed expanded her role beyond designer by helping co-produce the event.
The presentation transformed the runway into a zodiac-inspired fashion experience, with models representing the twelve signs through individual swimwear looks and styling.
"Las Vegas gave us an opportunity to create something beyond a traditional runway presentation," said Keed. "It was about bringing fashion, entertainment and storytelling together."
The journey continued across the Pacific to Oʻahu, Hawaiʻi, where KEED & CO participated in the Hawaiʻi Swim Show at Wai Kai in August.
Surrounded by Hawaiʻi's destination lifestyle, the setting naturally reflected the identity behind the label: swim and resortwear inspired by travel, experiences and a life without an off-season.
On September 10, KEED & CO made its New York Fashion Week appearance at Sony Hall in Times Square, bringing the brand's evolving resortwear vision to Manhattan.
The presentation featured a curated collection of swim and statement looks, elevated styling and dramatic headpieces, marking another step in KEED & CO's continued expansion.
Arriving in New York followed months of travel, production, fittings, casting, collection development and investment across the season.
"Every destination brought something different to the journey," said Keed. "From being inspired internationally in Cannes and Venice to seeing KEED & CO on runways across the country, each city became another chapter in where we're taking the brand."
The 2026 journey also reflected the expanding world surrounding KEED & CO, where fashion, beauty, travel, entertainment and international culture increasingly intersect.
From the French Riviera and the historic streets of Venice to the beaches of Hawaiʻi and the lights of Times Square, the tour reflected the destination-driven identity behind KEED & CO and the inspirations that continue to shape its collections.
For an independent fashion brand, completing a six-destination season required far more than what audiences saw on the runway. Behind the appearances were months of collection development, casting, fittings, travel, production, marketing and creative direction.
The season expanded KEED & CO's presence across multiple U.S. fashion markets while connecting the brand's creative direction with international destinations in France and Italy.
The broader creative world also extends into beauty through Keed Cosmetics, a sister brand centered around glamour, color and self-expression. Together, KEED & CO and Keed Cosmetics reflect an evolving vision that brings fashion and beauty together through imagination, experiences and creative storytelling.
With the 2026 tour complete, attention now turns toward new collections, campaigns, expanded product categories and further opportunities in international markets.
"This year showed me how far a vision can travel," Keed said. "We're still building, still evolving and still discovering where KEED & CO can go next."
Explore the latest KEED & CO collections and discover more from the brand at www.KEEDandCO.com
About KEED & CO
KEED & CO is a contemporary luxury swim and resortwear brand inspired by a world imagined through dreams, visions, travel and fashionable living. Drawing from founder Amy Keed's creative visions and destination style, each collection transforms inspiration into statement pieces that feel expressive, glamorous and transportive.
From sun-soaked escapes and iconic cities to dreamlike concepts and unexpected moments of inspiration, KEED & CO embraces fashion as a way of experiencing the world. The brand creates swim and resortwear for those who dress for the destination and the life they envision.
No off-season. Just new destinations.
About Keed Cosmetics
Keed Cosmetics is a beauty brand inspired by glamour, color and creative expression. Through imaginative concepts and statement beauty products, the brand brings its own perspective to the expanding KEED world while celebrating individuality, transformation and beauty as a form of self-expression.
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