From Career Change to Community Impact: The Nutrishop Franchise Opportunity

Booming Supplement Industry Spurs Demand for Passionate Franchise Owners

HENDERSON, Nev., Sept. 24, 2025 /PRNewswire/ -- The grind was real for Seth and Angie Rouse of Warrior, Alabama. With three sons in sports nearly year-round and Seth traveling more than 250 days annually for work, the couple knew they needed a change. They wanted something meaningful that would allow them to spend more time together as a family while bringing much-needed health and wellness resources to their community.

The Rouses found their answer in Nutrishop, the national retail franchise known for premium nutritional supplements, personalized services, and a strong culture of support. Opening early November, their Gardendale location will be the first Nutrishop in Alabama.

"We are excited to be able to give our community a place where they can feel supported in their wellness journey," said Seth Rouse, a U.S. Navy veteran passionate about health and fitness. "We want to help people set realistic goals, stay motivated, and ultimately change their lives for the better."

The Phone Call That Changed Everything
After discovering Nutrishop online, the Rouses researched the company and ordered some products. Impressed with the quality and taste, they submitted a franchise inquiry through NutrishopFranchise.com. Within 48 hours, they received a personal phone call from CEO Bryon McLendon.

"We assumed he was a well-spoken marketing manager just doing his daily calls," Seth Rouse said. "When we Googled him and realized we were speaking to the CEO, we were floored. We figured if this is truly the culture of this company, then this was the place for us."

Since that pivotal phone call, every interaction—from visiting other franchise locations to joining company-wide Zoom calls—further reaffirmed the Rouses' choice. They decided to close their commercial sales and service business that kept Seth on the road too often and go "all in" with Nutrishop.

Why Now Is the Time to Join Nutrishop
McLendon says the Rouses' passion for serving their community reflects exactly what Nutrishop looks for in franchise partners—and that the timing couldn't be better.

"Our franchise owners aren't just running a business," McLendon said. "They're creating spaces where people feel empowered to take control of their health. With the nutritional supplement industry booming, there's never been a better time to get involved."

According to market research firm SkyQuest, the global dietary supplements market, currently worth more than $170 billion, is projected to more than double to $351 billion by 2032—a growth rate of approximately 8.5% annually. Sports nutrition categories like protein powders and amino formulas, as well as wellness products like probiotics, are in high demand, driven by an aging population, more people training regularly, and greater acceptance of supplements in daily health routines.

Nutrishop offers franchisees exclusive product lines, in-depth training, zero monthly royalties, and ongoing support. For entrepreneurs seeking a career change, a chance to fill a gap in their local health and wellness market, or an opportunity to make a lasting impact, Nutrishop provides the tools—and the culture—to make it happen.

Learn More
Want to learn more about becoming a Nutrishop franchise owner? Visit NutrishopFranchise.com today and submit an inquiry. Join a growing network of franchisees dedicated to making a difference in their local communities.

About NUTRISHOP®
Founded in 2003, Nutrishop has become one of the nation's most trusted names in health, wellness and dietary supplements, helping individuals achieve their fitness and nutrition goals through real support and real results. With franchisee-owned stores across the U.S., Nutrishop offers exclusive product lines, body composition assessments, and nutritional guidance. Committed to exceptional service and meaningful community impact, Nutrishop empowers customers to live stronger, healthier lives while giving entrepreneurs the tools and ongoing support to build successful, purpose-driven businesses. For more information, visit NutrishopUSA.com and follow @NutrishopUSA on Instagram. To learn about franchise opportunities, visit NutrishopFranchise.com.

SOURCE Nutrishop