From Milestone to Momentum: Coke Florida Embarks on Ambitious 'Next 10' Strategy for Growth

TAMPA, Fla., Sept. 8, 2025 /PRNewswire/ -- Coca-Cola Beverages Florida, LLC (Coke Florida), today announced the initial stages of its ambitious 'Next 10' strategy, focused on accelerated growth and becoming the #1 consumer packaged goods company in Florida. 

"At Coke Florida we measure success across decades, not just quarters and years.  Our first 10 years were about building a foundation for growth, innovation and community impact.  The next 10 will be about accelerating that momentum and creating sustainable value for our associates, customers and the communities we serve," said Troy Taylor, Chief Executive Officer of Coke Florida.  "We are entering this next decade with a clear vision of being the consumer products company of choice for our customers, an employer that empowers our associates to thrive and a trusted partner committed to helping build stronger communities for future generations." 

As a part of the long-term strategy for growth, Coke Florida is shifting to a regional operating model, positioning the company to accelerate growth and strengthen its role as a key economic driver across the state.  The new structure will provide a framework for regionalized decision-making, commercial execution, and community impact and build on the success of the local territories and their connections to the communities in which the company operates.   

"Shifting to a regional operating model ensures that Coke Florida leads growth and value for all of our stakeholders in Florida – delivering the beverages our consumers love so that we can be the best at maximizing the profits for our customers," said Andy Hill, President of Coke Florida. "Our plans for the future are focused on world class execution and ownership across every function.  Our regions will be the key to connected ownership, driving accountability for every associate but all in service to our overall objectives.  The Region approach will only enhance our current focus on investing in our people and our communities." 

About Coca-Cola Beverages Florida, LLC  

Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida makes, sells, and distributes products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across 47 counties in Florida. The company employs over 5,000 associates and operates four Green Circle Certified manufacturing facilities and eighteen distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is one of the largest Black-owned businesses in the United States. In 2025, Coke Florida was recognized as a US Best Managed Company Gold Standard Winner by Deloitte Private and The Wall Street Journal. To learn more, visit www.cokeflorida.com. 

SOURCE Coca-Cola Beverages Florida LLC