From Planning to Payout: CaptivateIQ Unifies Sales Planning and Incentive Compensation with AI-Infused Platform

RevOps, Finance, and Comp Leaders Gain Agility and Maintain Revenue Resilience Amidst Market Volatility

SAN FRANCISCO, Aug. 12, 2025 /PRNewswire/ -- CaptivateIQ, a leading sales performance management solution, today launched the next generation of its platform: combining incentive compensation management with sales planning capabilities into one, AI-infused workspace.

Economic uncertainty has changed how companies plan for and incentivize revenue growth. Previously, finance, revenue operations, sales, and compensation teams conducted sales planning and incentive design once a year. Amidst a volatile market and scrutiny on efficiency metrics, top-performing companies are revisiting incentives and sales strategy more frequently and, according to CaptivateIQ research, seeing three times the growth compared to those that rely on plans set at the beginning of the year. However, this constant scrambling often leads to errors, slow reactions, and unoptimized resources, and ultimately erodes trust with payees and leadership.

With today's announcement, CaptivateIQ now helps both operations and compensation teams keep up with today's rapid pace of change by introducing new capacity planning, quota management and predictive modeling capabilities to its already-robust planning and incentives offerings. Combined, these capabilities deliver a single source of truth, from headcount planning to payouts, and give teams everything they need to plan, manage, monitor, and adapt their sales and incentives strategies throughout the year.

Key capabilities include:

• Connected Workspace: Instead of working in disparate spreadsheets and disjointed tools, CaptivateIQ helps analysts move faster and reduce errors with a single up-to-date dataset, connected modeling and built-in collaboration and workflows. With a single source of truth, sales leaders and payees have complete, real-time visibility into sales strategy and payouts – boosting trust and motivation.
• Unbeatable Flexibility: SmartGrid, CaptivateIQ's modeling engine, enables teams to model and implement any sales or incentives strategy, no matter how complex. When it is time to pivot, the no-code interface and AI-guided plan building make it easy to adapt, with no waiting on IT or outsourcing changes to professional services.
• Intelligent Optimization: With CaptivateIQ's scenario modeling and analytics, analysts can model, iterate and optimize incentives and sales strategies in a fraction of the time. Catalyst, a new AI/ML solution now infused throughout the platform, powers everything from custom forecasting models to anomaly detection and puts AI/ML capabilities in the hands of any analyst or admin.

"Agility isn't a luxury anymore; it's now critical to revenue growth. The difference between today's winners and losers will be the ability to move fast, adapt easily and continuously optimize. But for many operations and comp teams, disjointed workflows, static tooling and manual processes stand in the way," said Mark Schopmeyer, co-founder and co-CEO of CaptivateIQ. "With this launch, CaptivateIQ is now the only solution that truly unites incentive compensation and sales planning in a single agile platform. So instead of navigating internal chaos, teams can work together to chart a path to resilient revenue, even in times of constant change."

With CaptivateIQ, customers have seen up to six times faster sales plan creation, reduced time spent on planning by 75%, and increased seller attainment by over 10%. 

"Our sales planning process used to be bogged down by a massive, unwieldy spreadsheet. With CaptivateIQ Planning, we've streamlined the entire process – optimizing our plans and aligning our incentives for better results across the board," said Adam Edmiston, Senior Director, Revenue Operations & Strategy at Bloomreach.

To learn more about how CaptivateIQ unifies sales planning and incentives, read this blog.

About CaptivateIQ

CaptivateIQ is the leading Sales Performance Management solution trusted by industry leaders including Boston Scientific, Affirm, and Datadog. By unifying sales planning and incentives in a single, AI-infused platform, CaptivateIQ gives teams the agility they need to navigate today's market volatility. Join the over 800 teams building a path to resilient revenue with CaptivateIQ. For more information, visit www.captivateiq.com.

SOURCE CaptivateIQ