From Skijoring to Software: Robert Barkow Brings Entirtek Technology to Buonauto Enterprises

OXFORD, Conn., Sept. 29, 2026 /PRNewswire/ -- Buonauto Enterprises is highlighting the work of Chief Technology Officer Robert Barkow, the award-winning software developer behind Oxford-based Entirtek whose blizzard commute with his working line German Shepherd, Arya, made Connecticut news.

During the Feb. 23 blizzard, Barkow skijored roughly two miles to Entirtek, traveling on skis while Arya pulled him. The trip drew coverage from WTNH News 8 and Hearst Connecticut Media, with the story appearing in CT Insider and the Connecticut Post.

Barkow, Entirtek's owner and lead developer, brings more than two decades of web and user-interface development experience. He is also creating Ruinic, an upcoming massively multiplayer adventure PC game.

"I founded Entirtek in 2023 after seeing businesses pay agencies thousands a month for inflated dashboard numbers and results that were difficult for clients to independently verify," said Barkow. "Without seeing the code, clients can miss poor development behind a polished design. I offer clean code, honest communication, and real results clients can verify directly through Google and Bing, while keeping Arya by my side."

Entirtek was named Best Web Designer in Connecticut for its work in web development and digital technology, while Buonauto Enterprises earned 2026 CarGurus Top Rated Dealer honors in recognition of its specialty automotive sales and customer service.

Entirtek provides custom websites, software, and digital marketing. Its services include Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI SEO, designed to help businesses improve visibility in AI-powered search tools such as ChatGPT, Claude, and Perplexity alongside traditional search engine optimization (SEO).

Working alongside Chief Executive Officer Steven Buonauto, Barkow develops the dealership's website and software and oversees digital marketing. Buonauto Enterprises credits his work with strengthening its online presence and helping build its reputation as Connecticut's specialty auto sales company.

Steven Buonauto traces the family's automotive roots across three generations to before World War II, including his father's career as a leading Connecticut Cadillac dealer. The surname Buonauto, meaning "Good Car" in Italian, reflects that heritage.

Buonauto Enterprises describes itself as Connecticut's specialty auto sales destination for quality used, exotic, classic, and specialty cars. Its 21,300-square-foot facility at 178 Christian St. in Oxford offers financing and nationwide shipping.

For more information, visit Entirtek.com and BuonautoEnterprises.com.

Media Contact:
Steven Buonauto, Chief Executive Officer
Buonauto Enterprises
Phone: 203-753-0151

SOURCE Buonauto Enterprises