From Suppression to Expression: Aces Wilder Links Men's Fashion and Mental Well-Being

The Los Angeles menswear brand reimagines Movember through style that expresses, supports, and connects.

LOS ANGELES, Oct. 8, 2025 /PRNewswire/ -- Aces Wilder is redefining men's well-being through expressive style, and is bringing bold new energy to the Movember movement. Through its fully funded Kickstarter, the brand will donate 5% of proceeds to the Movember Foundation while challenging long-held ideas about masculinity and fashion.

"For too long, men have been told to play it safe in what they wear and how they show up," said Juliet Chen, Co-Founder of Aces Wilder. "Comfort alone is no longer enough. Expression is part of confidence, and confidence is part of mental health. Just as athleisure redefined men's wardrobes, we're creating what's next. Style that celebrates men."

Performance Festive-wear™ is that next step. It's a new category of menswear that combines activewear comfort with statement-worthy style, so men can feel expressive both in casual and standout moments. The Ace Zipup is its first release, made with luxuriously soft fabric, vibrant prints, and a hooded athletic cut. It offers a go-to piece for standout occasions, from festivals and parties to airports and gyms.

Behind the mission is a deeper cultural insight. Since the 18th century's Great Male Renunciation, men have traded color and ornament for dark suits and restraint. Today, many dismiss vibrant clothing as "peacocking," but with one in four young men reporting loneliness (American Survey Center) and nearly 80% of U.S. suicides attributed to men (CDC, 2023), that restraint reflects a deeper emotional suppression. Aces Wilder aims to reconnect outer appearance with inner vitality, using fashion as an unexpected tool to spark connection and support men's mental health.

"Movember started with mustaches that opened the door to conversations about men's health. We're doing the same thing through casual clothing with a bold edge," said Jenny Zhang, Co-Founder of Aces Wilder. "Our pieces are expressive enough to start conversations, but still check the boxes of ease, comfort, and utility. They help men show up, feel confident, and feel seen."

The Kickstarter campaign, with access to exclusive launch rewards, ends at midnight on Thursday, October 16. The Movember initiative will continue throughout November on AcesWilder.com, with a portion of each purchase directly supporting men's mental-health programs around the world. This launch marks only the beginning for Aces Wilder. The Kickstarter is helping bring the first silhouettes and prints to life, paving the way for a full line of Performance Festive-wear™ pieces debuting next year.

About Aces Wilder

Aces Wilder creates Performance Festive-wear™, bold, versatile clothing designed for men who want to express themselves with ease. We make pieces that move and feel like activewear but start conversations in any setting. Our mission is to help men live fully: show up more vibrantly, move more freely, and connect more deeply.

Learn more at www.aceswilder.com or follow @aceswilderinc on Instagram.

Media Contact:

Juliet Chen
Co-Founder, Aces Wilder
[email protected]
(323) 379-4208

SOURCE Aces Wilder