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From the Corner to the Casino Floor: Curtis "50 Cent" Jackson and TCSJOHNHUXLEY Bring 50 Cent Headcrack™ to G2E Las Vegas 2026

TCSJOHNHUXLEY and global entertainment icon Curtis “50 Cent” Jackson unveil 50 Cent Headcrack™, a live casino dice game that brings the street’s most electric dice game to the live table without
losing what made it travel: three dice, one unbeatable roll, and a vocabulary players shout out loud.

News provided by

50 Cent

Sep 22, 2026, 09:00 ET

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LAS VEGAS, Sept. 22, 2026 /PRNewswire/ -- For more than a century the three-dice game known as Cee-Lo has lived outside regulated gaming - on stoops and sidewalks, in back rooms and card rooms, banked by whoever put up the money. At G2E Las Vegas 2026 it gets a dealer, a pay table and a place on the casino floor. TCSJOHNHUXLEY and global entertainment icon Curtis "50 Cent" Jackson will unveil 50 Cent Headcrack™, a live casino dice game that brings the street's most electric dice game to the live table without losing what made it travel: three dice, one unbeatable roll, and a vocabulary players shout out loud.

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Making its debut at Booth #4439 from September 29 to October 1, 50 Cent Headcrack™ pits the Bank against the Shooter on every hand, with a Tie bet and a range of exciting side bets available. These include 5-5-6, HEADCRACK™ itself, Any Trips, 1-2-3 Natural Bust, a bundled Cover All wager, as well as a Four or Better (not included within the 'Cover All' side bet).

TCSJOHNHUXLEY and global entertainment icon Curtis "50 Cent" Jackson unveil 50 Cent Headcrack™, a live casino dice game.

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Known as Cee-Lo, Four-Five-Six or simply "dice," the game takes its name from the Chinese 四五六 - "four, five, six" - the roll nothing beats. 50 Cent Headcrack™ keeps the classic rules, the signature rolls and the vocabulary, and puts them on a licensed table with a published pay table.

For operators, 50 Cent Headcrack™ is designed to do two things: attract players who are not already at the tables, and keep the game moving once they sit down. Three dice, three main bets and a result players can read from across the pit make the game learnable in a single round - an on-ramp for younger guests and for the many players who walk past a craps table because they don't want to learn it in public.

Two formats let operators tune the game to their floor. The Single Roll Edition settles side bets after every roll for maximum action and higher-yield side-bet play. The Ride the Roll Edition keeps side bets active across multiple rolls until a Point, Natural Win or Natural Bust is established, encouraging longer sessions and a faster game pace. Both editions share the same core game and can be dealt with traditional manual dice or TCSJOHNHUXLEY's D-i-Shaker.

Players from markets where three-dice games are a tradition - sì wǔ liù, Sic Bo, chinchirorin - will recognize the rhythm of 50 Cent Headcrack™ in one roll. Its Bank–Shooter–Tie structure mirrors the Banker–Player–Tie format that anchors Baccarat, the dominant table game in Asia's largest casino markets, and the game carries the same respect for the unbeatable 4-5-6 that the original has held for over a century.

Every hand has a moment in it. When 4-5-6 lands, the table calls it - "Headcrack!" - the word New York has shouted over winning rolls for decades, and the game's skull-and-dice reveal lights up the display. "Everybody in New York knows what 'headcrack' means you don't have to explain it. For a hundred years this game lived on the corner. Now it's got a dealer, a pay table and a seat at the table in a real casino. Same dice, new floor. That's the whole story of this game, and it's a story I'm proud to put my name on," said Curtis "50 Cent" Jackson.

Tristan Sjöberg, Executive Chairman at TCSJOHNHUXLEY, commented: "50 Cent Headcrack™ is an exciting addition to our live gaming portfolio and a project that brings together two very different areas of expertise. Working with Curtis "50 Cent" Jackson has allowed us to create something that combines strong entertainment appeal with a genuine casino game experience. We are looking forward to introducing 50 Cent Headcrack™ to operators at G2E and giving them the opportunity to experience the game for themselves."

Visitors to G2E will be among the first to experience 50 Cent Headcrack™ in action. TCSJOHNHUXLEY will be exhibiting at Booth #4439 at The Venetian Expo from September 29 to October 1, 2026.

SOURCE 50 Cent

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