From Tracking to Trust: How Tapfiliate's Transition to an "Easiest PRM" Boosts Affiliate Partner Retention for Brands by 40%

CHICAGO, Sept. 10, 2025 /PRNewswire/ -- Tapfiliate, a platform long-trusted by marketers and entrepreneurs for its affiliate tracking capabilities, is announcing a fundamental shift in its service model. The company is evolving its core structure to become a Partner Relationship Management (PRM) platform, with a focus on being the most accessible and easy-to-use solution on the market.

This transformation is driven by a simple insight: the most profitable affiliate programs are built on strong, lasting relationships, not just transactional data. The new platform is designed to empower brands to turn their affiliate partners into a powerful, cohesive growth engine. Early tests have already yielded significant results, including a 40% increase in affiliate partner retention. This focus on fostering long-term partnerships is poised to generate millions in extra profits for brands while saving countless hours for their teams.

A PRM platform is a business-to-business (B2B) application that helps companies manage and optimize their relationships with indirect partners, such as affiliates, influencers, and resellers. Unlike traditional software that focuses solely on tracking conversions, a PRM provides a centralized hub for all partner-related activities. It automates key processes like onboarding, training, and communication, and offers tools for collaborative marketing and performance management.

The goal is to build a unified ecosystem where partners feel engaged and valued, leading to increased loyalty and more sustainable growth. With over 66,000 brands already relying on Tapfiliate, the company's insights and track record are well-established.

Key Components of the New Tapfiliate Platform

• Integrated Partner Payments: Addressing a common administrative burden, Tapfiliate will now allow brands to pay all publishers directly from the platform. This new capability is designed to save an advertiser's team up to 10 hours per week on manual tasks.
• The Partner Pool: To simplify partner discovery, the platform introduces a curated marketplace. The Partner Pool allows brands to easily find and connect with top-performing affiliates, influencers, and other collaborators. Tapfiliate anticipates this feature will help customers find partners capable of generating an additional $50,000 MRR in their first quarter.
• A True Partnership Ecosystem: The new platform facilitates a more collaborative environment. Brands can now share key insights, create co-marketing campaigns, and foster a sense of community with their partners—all from a single, intuitive dashboard.

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SOURCE Tapfiliate