Completes Asset Acquisition of

Dec 16, 2011, 11:20 ET from

OLD SAYBROOK, Conn., Dec. 16, 2011 /PRNewswire/ --, one of the nation's leading retailers of flowers and gifts, announced today the asset acquisition of from Stanley's Flowers, a fourth generation family florist.  By adding one of flower industry's most recognizable names and leading URLs, will look to extend existing growth initiatives and customer service goals.

"The addition of marks another significant step for us, building on our company's capabilities and further expanding the platform from which we reach and serve our customers," said Michael Chapin, CEO of "It will also allow us to continue to innovate and provide even more fresh flowers and gift baskets, hand-arranged and hand-delivered to our customers, same day nationwide."

Bob Pratscher, President of, credits the shared focus of the two companies on quality customer service and retention for his sale to  "My wife, Carol, and I wish Mike and his staff great success with," Pratscher commented.  "It was a hard decision but the timing was right.  Now it is time for my wife and I to spend even more time together, as well as with our children and grandchildren." will continue to support and operate each site ( and independently, serving new and existing customers worldwide.  With the complementary addition of, hopes to increase their market presence within the flower and gift industry while extending the exceptional quality and service for which the company is known.


Founded in 2002 by CEO, Michael Chapin, is a leading online retailer of flowers, plants and gift baskets, offering hand arranged, same day delivered flowers for every occasion and sentiment.  In 2011, the firm was acquired by and currently operates as a subsidiary of Tenth Avenue Commerce, an affiliate of Tenth Avenue Holdings, LLC.  Tenth Avenue Holdings is a private diversified holding company. 

Shoppers can conveniently make flower, plant and gift basket purchases 24 hours-a-day, 7 days-a-week via the toll-free numbers, 1-800-838-8853 and 1-800-736-3327, as well as online at or

About Stanley's Flowers

Stanley's Flowers was established in 1896 and purchased by the parents of Bob Pratscher in 1945.  Bob and Carol are fourth generation florists and operate their business out of Dunellen, New Jersey.  They purchased and began operation of in 1997.