NEW YORK, Dec. 13, 2016 /PRNewswire/ -- After launching their incredibly popular urban jewelry website earlier this year, Frost NYC has decided to launch their gold jewelry collection in celebration of the holidays. Highlighting bold jewelry styles to complement the hip-hop style lover's wardrobe, each bracelet, chain, and pendant is poised to become some of the website's top-selling pieces thanks to the advance buzz that surrounded it.
The brainchild of CEO, Nick Kaykov, he wanted to introduce loyal customers to a streetwear jeweler's collection that combined blinged-out jewelry designs with luxurious gold hues that range from yellow gold to white gold. As a result, Frost NYC's New York-based team utilized genuine diamonds and intricate motifs that are guaranteed to set this collection apart from the rest of the urban jewelry on the Net. "All these pieces are indicative of the bold bling that has been a part of hip-hop fashion culture for over 30 years," Kaykov observes, adding, "We wanted to offer a high-class jewelry collection for hip-hop heads at any age and our gold jewelry will definitely appeal to everyone."
The inspiration behind the holiday collection sprang from one of the sought-after pieces on the website--the 10-karat yellow gold solid men's Cuban link chain. Immediately upon introducing it this past Spring, jewelry collection New York fashionables were spotted around town with it on. Whether they were wearing it on the red carpet of major award shows or spotted dining at exclusive restaurants with fellow luminaries; hip-hop bloggers often spotlighted the gold chain while directing jewelry lovers over to Frost NYC.
From there, sales went through the roof during the second and third sales quarter, prompting Kaykov to compile a street jewelry collection with pieces that shared the same qualities that would make shoppers flock to the site during the holiday season. In addition to adding Cuban link bracelets to the gold capsule jeweler's collection, the jewelry team incorporated Figaro chain pieces and men's gold rings in order to create a diverse selection that would appeal to any hip-hop fashion fan. Adding acclaimed jewelry artisans on the Frost NYC staff was another decision that Kaykov to guarantee that each jewelry piece would be crafted with the finest quality in mind, ensuring that holiday shoppers would invest in hip-hop jewelry that would last for years to come.
Once Frost NYC announced the unveiling of its 10-karat and 14-karat jewelry collection on its website for the holidays, requests started pouring in for gold Cuban link chains, men's gold chains and the men's pendants to complement them. The website increased its marketing efforts by offering a daily teaser by way of e-newsletters that gave subscribers a taste of the jewelry collection store capsule that would be launching shortly. In time, customers familiarized themselves with jewelers collection pieces such as the 90s style genuine gemstone rings that are in the midst of a comeback and the men's chain bracelets that are a staple of any hip-hop fashion lover's wardrobe.
Craftsmanship and style went hand in hand with this diamond jewelry collection, making it a foregone conclusion that it would be one of the most successful jewelry collection New York launches of the season. If the projected sales totals for Black Friday and Cyber Monday are any indication, then this street style holiday jewelry collection will solidify Frost NYC's status as the premier destination for hip-hop jewelry gifts for the season. "In turn, shoppers can expect to find a variety of gifts that will satisfy the palates of every hip-hop dude out there," promises Kaykov. "They'll even be able to find bling for themselves to wear to all the holiday parties with just a couple of clicks on our site." Needless to say, Frost NYC's gold diamond jewelry collection is prepared to make its mark this holiday.
For more information on Frost NYC and its hip-hop holiday collection, please visit the urban jewelry website at www.frostnyc.com.
About Frost NYC
Serving hip-hop style jewelry lovers around the world, Frost NYC prides itself on having stellar retail, fashion, and wholesale industry experience. They are synonymous with top-quality diamond and gold jewelry street style jewelry for men and women.
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SOURCE Frost NYC