Fueling Texas with Purpose, Battle Bars Expands Statewide in H-E-B to Honor Fallen Dallas Officer

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Feb 14, 2025, 16:44 ET

SAN ANTONIO, Feb. 14, 2025 /PRNewswire/ -- The launch of Battle Bars in H-E-B is more than just a business milestone—it's a deeply personal moment for our CEO, Alex Witt, and the heart behind our brand. Battle Bars was born out of a mission to honor the legacy of those who served, especially Alex's close friend and fellow veteran, Patrick Zamarripa. Pat, a dedicated police officer and U.S. Navy Veteran, was tragically killed in the 2016 ambush in Dallas, TX, which claimed the lives of five officers. The week after his death, he and Alex were supposed to be at a Chicago Cubs game together. Instead, Alex found himself burying his friend.

Battle Bars CEO, Alex Witt with one of his last memories with Pat before his tragic death.

The Battle Bars team celebrates the official statewide launch in all H-E-B locations, bringing mission-driven, protein-packed fuel to Texas.

Determined to turn tragedy into purpose, Alex appeared on Fox & Friends, raising a quarter of a million dollars for Pat's family in a viral interview seen by millions. That moment ignited a passion to join something bigger—Battle Bars—a company built to disrupt the food industry and support Veterans, first responders, and those who put it all on the line.

Now, with this full-scale launch at H-E-B, Battle Bars is coming to the heart of Texas—Pat's home state. H-E-B, one of the largest and most beloved grocery chains in the U.S., is known for its commitment to quality and supporting local communities. Their dedication to bringing the best products to Texans makes them the perfect retail partner for Battle Bars' expansion. Texans have spoken! Battle Bars have landed at all H-E-B locations statewide.

Shoppers can now find the best d*mn protein bar in the Healthy Living section of every H-E-B store. The retailer will carry a selection of Battle Bars' core flavors, including S'mores, Peanut Butter, Lemon, Strawberry, Blueberry, and Chocolate. Each bar is packed with protein, gluten-free, and contains no fake sugars or canola oil—so you don't have to choke down another chalky protein bar again.

"This is a major milestone for Battle Bars as we continue to grow and share our mission-driven brand with more customers nationwide," said Alex Witt, CEO of Battle Bars. "H-E-B is known for its dedication to quality and supporting the communities it serves, making them the perfect partner to introduce Battle Bars to even more health-conscious Texans. At Battle Bars, we're on a mission to make protein taste great again—no more chalky bars loaded with chalky aftertaste. We proudly refer to our bars as an 'adult Crispy treat' that you can enjoy guilt-free—packed with protein, gluten free, and delivering nostalgic taste in every bite."

Founded by Veterans and dedicated to providing clean ingredients without sacrificing taste, Battle Bars has quickly gained a loyal following nationwide. The brand is now available online and in thousands of retail locations across the U.S., with H-E-B marking a major leap in its expansion efforts.

Media Contact:
Emily Sheffield
[email protected]
847-485-9780
Battle Bars
www.battlebars.com

SOURCE Battle Bars