Fullintel Wins Prestigious PRSA Anvil Award for AI-Powered Media Intelligence

Media monitoring leader recognized for innovation in the AI-Automation category with a platform that blends human expertise and artificial intelligence.

CAMBRIDGE, Mass., May 20, 2025 /PRNewswire/ -- Fullintel, a leader in media intelligence, monitoring, and analysis services, has won the prestigious Public Relations Society of America (PRSA) Anvil Award in the "Best Solution Provider/Vendor - AI-Automation Resource" category. The company's winning submission, titled "From Human Precision to AI Evolution: Redefining Media Intelligence," showcases Fullintel's innovative approach that combines expert human curation with advanced AI capabilities to deliver superior media intelligence solutions.

The PRSA Anvil Awards, often referred to as the "Oscars of the public relations profession," have recognized excellence in strategic communications for more than 80 years. Fullintel's recognition came amid fierce competition, with 754 submissions across numerous categories and 158 finalists in the 2025 awards program.

"This prestigious recognition validates our belief that the future of media intelligence lies in the seamless integration of human expertise and AI technology," said Andrew Koeck, President and Co-Founder of Fullintel. "While many in our industry have pursued fully automated solutions, we've taken a different path—investing in brand-specific AI trained on years of analyst-curated data to deliver truly relevant insights tailored to each client's context."

"This marks our second consecutive PRSA Silver Anvil Award—last year for our Strategic Media Analysis services, and now for our AI technology platform—making Fullintel the only media intelligence provider recognized for excellence in both expert human analysis and AI innovation."

Fullintel's award-winning platform, the Fullintel Hub AI Edition, provides a comprehensive media intelligence solution that combines AI-powered automation with human expertise:

1. Fullintel Hub AI Edition – A unified media intelligence platform that seamlessly integrates monitoring, measurement, and analysis, tailored to each client's industry. Unlike generic tools, Fullintel Hub understands sector-specific language, themes, and context, delivering insights that align with strategic goals. Whether it's brand protection, PR impact measurement, or competitor tracking, the platform goes beyond aggregation to surface what truly matters.
2. MattAI – Fullintel's AI-powered media intelligence assistant transforms how teams interact with their data. Acting as a virtual analyst, MattAI allows users to ask complex, brand-specific questions and receive fast, accurate answers, powered by deep historical media context. Seamlessly integrated into dashboards, reports, and alerts, it eliminates the need for manual digging and delivers clear, actionable insights in seconds, making media intelligence smarter, faster, and more accessible than ever.
3. Human-in-the-Loop Technology – Fullintel's platform is built around expert-managed AI—where human analysts play a central role in guiding, validating, and refining every stage of the media intelligence process. From setting up tailored search topics and dashboards to delivering daily news briefs, strategic analysis reports, and real-time crisis alerts, our analysts ensure that AI outputs are accurate, relevant, and aligned with client priorities. This human-in-the-loop model reduces false positives, enhances sentiment accuracy, and ensures insights are both trusted and actionable.

The PRSA Anvil Award was presented during the 2025 Anvil Awards Ceremony on May 15 at The Edison Ballroom in New York City.

"This award reflects our commitment to continuous innovation in service of our clients," added Koeck. "At Fullintel, we've built an AI system that doesn't just monitor media but truly understands it. Our brand-specific training leverages years of analyst-curated data to develop a deep understanding of each client's unique context – their competitors, products, and key issues – identifying trends, sentiment, and critical topics with remarkable accuracy. As AI technology evolves, we remain focused on implementing it in ways that enhance rather than replace the critical human expertise that communications professionals bring to their roles."

About Fullintel

Fullintel delivers best-in-class media monitoring, daily news briefs, and media analysis services by combining proprietary AI technology with expert human curation. Our team ensures actionable insights by curating print, online, social media, broadcast, and influencer data to meet the unique needs of Fortune 1000 clients. Fullintel has offices in Cambridge, Mass., Ottawa, Ont, and Nagercoil, India.

Media Contact:

Ted Skinner
Fullintel
[email protected]
1-339-970-8005
https://fullintel.com/ 

SOURCE Fullintel