Fund Managers, Venture Capitalist and Angels to Provide Capital Raising Strategies and Advice to Mobile App Developers and Entrepreneurs at APPCON(TM) 2010

Funding Sources, Positioning and Market Opportunities Among Topics to be Addressed During Newly Added Business Conference's Panel Discussion

Jun 03, 2010, 11:17 ET from ConvExx

LAS VEGAS, June 3 /PRNewswire/ -- The strong, and in some categories nearly insatiable, demand for Mobile Apps provides developers and vendors a running start in their quest to seize sales opportunities borne of the anticipated economic recovery. This does not mean that they can depend entirely on a Field of Dreams "Build it and They Will Come" strategy. Mobile App development requires money. To this end, APPCON™ announced today the addition of "Funding Your Startup: Expert Advice," a panel discussion at APPCON™ 2010 designed to provide attendees all necessary information about raising capital to fund product development and company growth.

J. Gerry Purdy, PhD, Principal Analyst at MobileTrax and Managing Director, Yosemite Ventures, will moderate a discussion among capital firm luminaries, specifically tailored for developers and entrepreneurs. A nationally recognized industry authority, Dr. Purdy is renowned for his analysis of market behavior, as well as emerging trends and technologies in the North American mobile computing and wireless data communications industry.

Panel members will address a full gamut of funding challenges and opportunities, including company positioning, business models and their effect on securing capital, competitive issues, specific advice on common and out-of-the-box capital sources and exit strategies.

"Mobile App developers employ the best and brightest programmers and technological minds in the industry," noted Bryan A. Scott, president of Taptopia, a provider of mobile technology solutions for event organizers, convention centers and their related vendors. "Without adequate funding, even their best efforts will be stymied.  APPCON's™ addition of this funding-specific panel will provide the necessary intelligence on securing needed capital to move Mobile App development forward, the key ingredient for success in a highly competitive environment."

Panelists include:

  • Tuff Yen, Managing Director of the Seraph Group angel fund, a network of private investment groups;
  • David Blumberg, Managing Partner of Blumberg Capital, a San Francisco firm that invests in and provides business development and strategic assistance to early stage technology companies;
  • Tim Chang, Principal at Norwest Partners, a Palo Alto, Calif.-based venture capital firm with a focus on mobile technology;
  • Susan Mason, General Partner, Information Technology at ONSET Ventures, a Menlo Park, Calif.-based venture firm specializing in start-to-finish, incubation- to later-stage funding;
  • Clyde Foster, Managing Partner of Palmares Ventures, an angel and investment banking firm specializing in mergers and acquisitions; and,
  • A representative of San Diego-based Qualcomm Ventures, a venture firm focused on the wireless industry.

"The addition of this panel to our business conference underscores the very life-blood nature of capital funding for individual Mobile App developers' growth, as well as for the health and vitality of the Mobile App industry at-large," said Susan Schwartz, president of ConvExx, a full-service show and event production company based in Las Vegas that is co-producing APPCON™ with Taptopia. "The event addresses all industry aspects, and will serve as the benchmark event by which all other Mobile App industry events will be measured."

In all, APPCON™ features 40 sessions that cover a wide range of the most important mobile App technologies and applications in a practical and technical fashion. The premier developer conference and expo runs August 24-26 at the Paris Las Vegas Hotel & Casino. The event is dedicated exclusively to mobile Apps across all major platforms and carriers and provides a rare opportunity for developers to dive deep into current technologies and platforms to meet the tactical mobile needs of businesses and brands.

For exhibitor information, download the APPCON™ Exhibitor Prospectus or contact Susan Schwartz at 702-450-7662 x240 or by email at

For more information about APPCON™ 2010, visit or follow us on twitter @appconlv

About ConvExx:

ConvExx, an independent show management company is headquartered in Las Vegas, NV and has produced shows all over the US and around the world. ConvExx produces tradeshows and conferences, as well as consumer events, including the Trade Show 200 Top 10 show – The SEMA Show, and the Las Vegas BikeFest®. For more information about ConvExx and all its services, please visit or call 702-450-7662, ext. 102.

About Taptopia, Inc.:

Taptopia, a provider of mobile technology solutions, is headquartered in Dallas, TX and provides its solutions to event organizers, convention centers, and their related vendors. The company's solutions encompass leading and proven software and hardware technologies for today's most popular mobile platforms. Taptopia's team is comprised of serial entrepreneurs and technology evangelists who have been innovating and building mobile technology solutions for consumers and enterprise markets for at least a decade. For more information about Taptopia and all of its services, please visit or call 972-479-8822. Taptopia is a wholly owned subsidiary of Metiscan, Inc. (MTIZ.PK).