Fundacion Azteca America Presents Immigration Editorial to Air on Azteca America Network as Part of Multi-Media Support for Comprehensive Immigration Reform

LOS ANGELES, July 20 /PRNewswire/ -- Grupo Salinas and Fundacion Azteca America are pleased to launch the latest phase of its multi-media campaign to support comprehensive immigration reform.

Featuring top Azteca talent, the editorial transmits the importance of comprehensive immigration in a dynamic 90 second spot that will be aired at regular intervals beginning in mid-July The editorial highlights legislation sponsored by Senators Harry Reid, Chuck Schumer, Bob Menendez, Diane Feinstein and Dick Durbin as a step forward, although it also addresses the need for Republican support.

"We can't afford to fail to act on comprehensive immigration reform as it will strengthen our nation's security and economy," said Senator Reid. "We can work on immigration this year, but it will require an unwavering commitment from the White House and the entire Congress. I am very encouraged by Fundacion Azteca America and Grupo Salinas' commitment to informing the community on this very important issue to our nation."

The editorial builds on a year-long multi-media campaign called "I too am America" that includes a series of public service announcements, a white paper written by the University of Denver's Center for Community Engagement and Scholarship entitled: "The State of Latinos: Immigration," informational brochures distributed by Azteca America affiliated television stations in over 70 cities through the country, and a series of forums, including one this spring at Georgetown University, addressing the issue with top policy makers and community leaders. The Georgetown forum included an opening address by Grupo Salinas Founder and Chairman Ricardo B. Salinas.

"The concept of this editorial is to speak directly to our viewers about this crucial legislation," said Luis J. Echarte, Chairman of Fundacion Azteca America and Azteca America Network. "Comprehensive immigration is an important step forward to improve the lives of millions of Latinos and make them part of the American Dream."

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S. Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Mexican conglomerate Grupo Salinas. For more information, visit www.fundacionaztecaamerica.org .

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 70 markets nationwide and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.  

About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence.  Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com ), Grupo Elektra (www.grupoelektra.com.mx ), Banco Azteca (www.bancoazteca.com.mx ), Afore Azteca (www.aforeazteca.com.mx ), Seguros Azteca (www.segurosazteca.com.mx ), and Grupo Iusacell (www.iusacell.com ).  Each of the Grupo Salinas companies operates independently with its own management, board of directors and shareholders.  Grupo Salinas has no equity holdings.  However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

SOURCE Grupo Salinas; Azteca America; Fundacion Azteca America