Funeral Services Leader to Assist in Advancing Funeral Director Education

FRANKFORT, Ky., Aug. 21, 2012 /PRNewswire/ -- Funeral directors throughout the Commonwealth of Kentucky will be offered an opportunity to earn continuing education credits as leading funeral services Senior Professional Development Trainer Lacy Robinson of Aurora Casket will be touring the state throughout the fall.  The Funeral Directors Association of Kentucky announced Robinson will be touring Kentucky offering a continuing education presentation called "Rethink and Retool for Real Results." The 6 CEU presentation will be held from 12 p.m. to 6 p.m. local time at each location, and funeral directors may register at www.fdaofky.com or call the Funeral Directors Association of Kentucky at 1.800.866.3211 for additional information.

"Continuing education is crucial to our professionalism," Says Mary Steele, president elect of the Funeral Directors Association of Kentucky.  "It keeps us current with changes, new ideas and trends within our chosen profession."

Robinson's presentation will explore the key issues facing funeral directors today, and prompt those in attendance to rethink and retool how they currently communicate with families.  Those in attendance will learn practical and proven strategies in better communicating with families through a series of hands on skill practices and lively discussions. Robinson will speak on how to make the arrangement conference of today work more effectively for the funeral director.

"It is important that funeral directors understand each generation's core values and their consumer motivation," Robinson says. "Once you understand what communication styles to expect with different generations, you are better equipped to make valuable connections with the families."  Robinson will also discuss cremation phone inquiries, the cremation arrangement conference and how to present cremation packages to ensure that funeral directors can best meet families' cremation needs. 

Robinson's tour will include the following stops:

To learn more about Lacy Robinson and her continuing education presentation, call 859.291.4302. For more information on Aurora, visit www.AuroraAdvantage.com

About Lacy Robinson, CFSP
Lacy Robinson is a Kentucky licensed funeral director/embalmer and a certified member of the Academy of Professional Funeral Service Practice. She is a graduate of Georgetown College, Georgetown, Ky. holding a bachelor's degree in communications. She is also a graduate from Mid-America College of Funeral Service, Jeffersonville, Ind. As Senior Professional Development Trainer at Aurora Casket, Lacy specializes in helping funeral directors partner with families to create funerals that honor both their basic and personal needs at the time of loss. She presents continuing education programs at the local, state and national levels. Lacy serves on the Advisory Board to the Association of Women Funeral Professionals and is an active member of the Funeral Directors Association of Kentucky. She is a Certified Funeral Celebrant, Certified Wilson Learning Facilitator and member of the Bluegrass Toastmasters Group.

About Aurora
Aurora Casket is the largest privately-owned funeral service supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, memorial and technology products to funeral home clients. For more information, visit www.auroraadvantage.com.

SOURCE Aurora Casket