Further Launches AI-for-Homebuying Platform

AI assistant helps consumers plan & navigate the process

WASHINGTON, July 24, 2025 /PRNewswire/ -- AI for homebuying startup Further has publicly launched its free AI-powered platform for homebuyers, including its custom AI assistant, Homebuyer AI. The platform leverages best-in-class AI, real-time data, and convenient tooling to help everyday consumers navigate their homebuying journeys.

"Buying a home is one of life's biggest purchases, but whether it's your first home or your fifth, the sheer number of data points to consider and decisions to make can be overwhelming," said Kevin Bennett, CEO and cofounder of Further. "We built Further to solve the problems and annoyances that we experienced in the homebuying process. That's why we're excited to offer a solution: a platform and embedded AI assistant that helps consumers explore preferences, dig into the numbers, and approach homebuying with confidence."

Comprehensive, Personalized Planning 
The platform is designed to help buyers no matter where they are in their journey, from the earliest planning stages to the final checklist hurdles.

The AI assistant, Homebuyer AI, allows users to get real-time, actionable answers and insights on everything from general questions about how mortgages work, to highly specific scenarios based on their unique situation. They can use it to narrow down their home or neighborhood preferences, learn the ins and outs of homebuying, explore different purchasing and financial scenarios, and feel informed and prepared as they work with agents and other professionals through the process. As you use it, the platform learns your unique needs and interests over time to provide richer insights and guidance. 

In addition to answering all of their questions, the platform also guides homebuyers through creating a personalized Homebuyer Plan, which factors in their unique preferences and financial situation to help them understand how they can best achieve their homebuying goals. This allows users to hone in on what their priorities are, gain a clearer understanding of their preferences, options, and timelines, compare multiple scenarios, and build personalized action plans.

Both features work together for a seamless, intuitive user experience. The AI assistant allows users to save their chats and info, as well as add this information into their existing plans, so their personalized roadmaps are always up to date with their latest thinking and decisions.

Proprietary, Real-time AI 
Further's data-rich AI assistant is purpose-built to the needs of homebuyers, leveraging the conversational convenience of leading large language models (LLMs) combined with real-estate specific intelligence. This includes a variety of both quantitative and qualitative real-time data inputs on housing, markets, neighborhoods, and financials, for high-accuracy answers.

"Homebuyer AI turns millions of fragmented data points into a single, personalized game plan - so buyers spend less time buried in spreadsheets and more time planning for life in their new home," said Chris Baker, cofounder and Chief Operating Officer at Further, who led the production of the AI assistant. "Today's launch is just the beginning; we're continuously weaving in new data and smarter modeling so guidance gets sharper and more personalized with every conversation."

Together, Further's novel AI assistant and personalized planning capabilities give consumers actionable tools and insights to navigate their homebuying journey with confidence. The platform is now free for the general public to use at withfurther.com.

About Further
Further is the AI-for-homebuying platform helping people plan and prepare for life's biggest purchase. Founded in 2024 by financial executives and real estate professionals, the company is backed by leading venture capital investors as well as business and technology leaders. For more information, visit withfurther.com.

SOURCE Further