Future of the Workforce Campaign Launches Nationally in USA TODAY Today

NEW YORK, Sept. 30, 2026 /PRNewswire/ -- Mediaplanet announces the launch of its Future of the Workforce campaign, publishing within USA TODAY and through its digital content hub, FutureofBusinessandTech.com. The campaign brings together leading voices, organizations, and advocates to explore the challenges and opportunities shaping today's workforce, from employee well-being and business leadership to skilled labor shortages, career development, and preparing the next generation for the future of work. The Campaign consists of 3 main sections.

Firstly, the Skilled Trades section, exploring the skilled labor shortage, workforce development, safety, education and training, and the importance of inspiring the next generation to pursue careers in the trades. The campaign features editorial from leading industry voices including Jasmine Roth and Mike Holmes, with licensed general contractor and TV personality Tyler Cameron serving as the Skilled Trades cover story feature. This section was made possible by SkillsUSA, Association of Equipment Manufacturers (AEM), The Associated Equipment Distributors Foundation, Association for Manufacturing Excellence (AME), Association for Career and Technical Education (ACTE), American Welding Society (AWS), Tools and Tiaras, American Society of Safety Professionals (ASSP), Construction Industry Alliance for Suicide Prevention, MSA Safety, CareerSafe, and Simple Green.

Secondly, the Employee Well-Being section features editorial from leading industry voices including Daniel Lubetzky, Ai-jen Poo, and former U.S. Surgeon General Dr. Vivek Murthy. The section explores workplace mental health, employee well-being, caregiving, benefits, productivity, and how employers can better support the evolving needs of their workforce. This section was made possible by partners including Society for Human Resource Management (SHRM), American Management Association, The Conference Board, National Council for Mental Wellbeing, Employee Benefit Research Institute, Mental Health America, Chief Executives for Corporate Purpose, One Mind at Work, Financial Health Network, Employee Assistance Professionals Association, Institute for Health and Productivity Studies, and National Alliance for Caregiving.

Lastly, the Small Business section focuses on the entrepreneurs and business owners driving the American economy and the resources, strategies, and support needed to help them succeed. Featuring voices including Allison Ellsworth, CEO of Poppi. The section explores entrepreneurship, business growth, and the changing landscape for small business owners. This section was made possible by partners including the National Association of REALTORS, National Association for the Self-Employed (NASE), SCORE, National Federation of Independent Business (NFIB), and National Association of Women Business Owners (NAWBO). Together, the Future of the Workforce campaign brings these conversations into one national initiative designed to reach workers, employers, business owners, executives, HR and workforce leaders, skilled trades professionals, and the next generation of workers. The campaign is supported through national print distribution within USA TODAY, digital content, social amplification, PR, and distribution across industry conferences and events.

The Future of the Workforce campaign was created by Mediaplanet and is available today on newsstands within USA Today and through Mediaplanet's business focused digital content hub, www.futureofbusinessandtech.com

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