Gamut Partners with Forensiq to Combat Fraudulent Inventory

NEW YORK, June 2, 2015 /PRNewswire/ -- Gamut, a digital media services company owned by Cox Media Group that serves agencies and publishers, programmatically and direct, has partnered with Forensiq to help combat fraudulent inventory. The partnership integrates Forensiq's ad fraud detection technology with Gamut's programmatic platform, enabling identification and ultimately suspension of robotic impressions.

With this integration, Gamut further increases the quality and transparency of the impressions on its exchange by leveraging Forensiq's real-time intelligence to filter and report on traffic. Additional technology powering viewability, URL validation, brand safety and other quality measurements are also unlocked against Gamut's billions of impressions daily.

"The industry is faced with combatting an increasing amount of fraudulent inventory on programmatic platforms. At Gamut, our mission is to provide our clients with the tools and resources that help successfully navigate the digital space and combat these challenges," said Scott Siegler, senior vice president of engineering and West Coast operations at Gamut. "We are proud to partner with Forensiq to provide another layer of defense against the bad actors in the space. Combined with Gamut's own detection and rigorous due-diligence in on-boarding inventory to our exchange, buyers can be confident that any fraudulent inventory will be identified and quickly removed."

In an industry-first product, Gamut will integrate Forensiq technology with Gamut Discovery, a tool which provides publishers with expected monetization statistics while measuring traffic quality before impressions ever hit the exchange.

"We're pleased to offer buyers and sellers this extra layer of trust before engaging in the marketplace," said Siegler. "Nowhere else can both sides of the exchange test out the other side of the equation ahead of time with zero commitment."

For more information on Gamut and the partnership with Forensiq, please visit: www.gamut.media.

About Gamut
Gamut is a digital media services company owned by Cox Media Group. Gamut serves agencies and publishers, programmatically and direct, by aligning planning, research, inventory, and execution into a single smart service offering. At Gamut, it isn't about buying and selling programmatically. It is about identifying those areas of each client's business ripe for automation, and inserting the right solution to complement and inform their entire strategy. For more information, please visit www.gamut.media.

About Forensiq
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection. To learn more visit www.forensiq.com.

SOURCE Gamut

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http://www.gamut.media