Travis and Jason Kelce and Andy Sauer to remain operators and significant shareholders
Proceeds will be used to invest in marketing, sales force and field resources to expand nationwide footprint and build deeper relationships with distributors, retailers and customers
Industry veterans Bill Hackett, former Chairman & President of Constellation Brands' Beer Division, and Rich Pascucci, former Chief Growth Officer of Pabst Blue Ribbon, Appointed to Board of Directors
COLUMBUS, Ohio, Sept. 4, 2025 /PRNewswire/ -- Garage Beer (the "Company"), the fastest growing, independent beer brand in the U.S., today announced a strategic growth investment from Durational Capital Management, LP ("Durational"). Proceeds from the investment will be used to further invest in Garage Beer's marketing, sales force and field resources to accelerate the Company's explosive growth nationwide and deepen relationships with distributors, retailers and customers.
As part of the transaction, Durational will become a large shareholder of Garage Beer, alongside existing owners and operators Travis and Jason Kelce and Andy Sauer. In addition, Bill Hackett, former Chairman & President of Constellation Brands' Beer Division, Rich Pascucci, former Chief Growth Officer of Pabst Blue Ribbon, and Rhodes McKee, Chairman & Managing Partner of MavenHill Capital & ReynardMcKee, will join Garage Beer's Board of Directors.
"Our vision is simple: to make a domestic light beer that resonates with everyone," said Andy Sauer, Garage Beer CEO. "Over the past year, we have increased our volume over +400%, expanded nationally, and became the fastest growing and one of the most exciting beer brands in the U.S. Durational's partnership is a strong endorsement of what we have achieved to date and our ambitions for the future. This investment gives us the resources to accelerate our growth and introduce Garage Beer to even more communities and consumers nationwide."
"A lot of our best memories, celebrations and conversations have come with a beer by our side," said Travis and Jason Kelce, Garage Beer shareholders and operators. "We invested in Garage Beer because it represents us, our values and what we love about beer. It prides itself on being a quality product made with quality ingredients without taking itself too seriously. We're proud of the community we've built and proud of the magic that has come from some pretty crazy ideas."
Travis and Jason Kelce continued, "In a world where everyone tries to be the smartest person in the room, we go full send on the dumb ideas that are a blast, and that uncomplicated approach will continue to set us apart in the industry. We're excited to partner with Durational to help support the vision and share Garage Beer with more of the world."
"Garage Beer is disrupting the premium light beer category by delivering a straightforward, high-quality product that connects with today's consumers," said Eric Sobotka, Managing Partner of Durational, and Patrick Khayat, Partner at Durational. "Their rapid growth is a testament to the strength of their brand, their loyal following and the expertise of their leadership. We're excited to help fuel their next phase of expansion and delighted to welcome Bill and Rich to the Board, where their industry knowledge will help deepen Garage Beer's partnerships around the country."
Centerview Partners LLC is acting as financial advisor and Sidley Austin LLP is acting as legal advisor to Garage Beer. Davis Polk & Wardwell LLP is acting as legal advisor to Durational Capital Management, LP.
About Garage Beer
Garage Beer is the fastest-growing beer brand in the United States. Crisp, crushable and brewed for good times, Garage Beer is a no-nonsense 4% ABV lager with just 95 calories and 3g of carbs. It comes in two crowd-favorite varieties: Classic and Lime. Beer finder locator here and follow the ride at www.drinkgaragebeer.com, Instagram and X.
About Durational Capital Management, LP
Based in New York, Durational Capital Management LP is an investment firm that invests in high quality consumer companies. Durational approaches its investments with a strategic mindset and focuses on driving long-term value creation through partnership with top tier management teams and actively supporting management to drive operational improvements. The firm was founded in 2017, and its investment professionals have extensive experience investing in the consumer sector. For more information, visit: www.durational.com.
Media Contacts:
Danya Al Qattan, Jeff Huber, Danielle Berg
FGS Global
[email protected]
(212) 687-8080
SOURCE Garage Beer

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

Newsrooms &
Influencers

Digital Media
Outlets

Journalists
Opted In
Share this article