Gemist Sees Increased Consumer Demand For Its Try-At-Home Technology

LOS ANGELES, June 25, 2020 /PRNewswire/ -- Gemist, the jewelry brand that provides consumers a unique try-at-home experience, announced it has seen an increase in demand for its custom fine jewelry in today's rapidly changing work-from-home realities. As many brick-and-mortar stores remain closed, the "Try-On" feature available via the Gemist platform replaces the need for in-person sizing and shopping with its no cost, true-to-life omni-channel experience. The proprietary technology enables customers to receive replicas of any custom designed piece prior to purchase.

"Our customers love that we bring the in-store experience to their homes for a trial run of their one-of-a-kind jewelry designs," says Madeline Fraser, founder and CEO of Gemist. "We believe consumers will gravitate toward the convenience of our unique product fitting and sizing experience, even as brick-and-mortar stores reopen." 

"I'm impressed by what Madeline has built with Gemist – a breakthrough brand leveraging digital customization for an extremely savvy and sophisticated fine jewelry clientele," says Robbie Myers, former editor-in-chief of ELLE and Gemist advisor. "Gemist offers chic, high-quality, one-of-a-kind pieces for modern women who care about sustainability and expect a seamless online shopping experience." 

Additionally, "The spike in consumer demand for Gemist during the quarantine reflects the ongoing need for a customized try-at-home omni-channel feature that continues to trend upwards," says Jayson Kim, General Partner of Legendary Ventures, an investor and Board Member of Gemist.

About Gemist
Founded by serial entrepreneur Madeline Fraser, Gemist is a custom jewelry brand that enables the omni-retail shopping experience with a configurable design platform that is deployable across all point-of-sale touch points. Powered by its unique "Try-On" technology, the platform allows consumers to design jewelry online then try no-cost replicas offline before buying the product. For more information, visit www.gemist.co. 

About Legendary Ventures
Legendary Ventures is a venture capital firm that accelerates value creation for early-stage startups in the consumer, retail and technology industries. For more information about the firm, or its funds, please visit www.legendary.vc. 

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SOURCE Gemist

Related Links

https://www.gemist.co