GenAudio, Inc. Selects Rogers & Cowan as Agency of Record for AstoundSound

LOS ANGELES, Nov. 1, 2010 /PRNewswire/ -- Rogers & Cowan has been selected as agency of record by GenAudio Inc., developer of AstoundSound® 3D sound localization cue software for motion pictures, concerts, videogame and consumer electronics applications.  The agency was selected for its expertise in media relations, strategic planning and reputation across the entertainment, 3D, theatrical exhibition, consumer electronics and consumer sectors. The announcement was made today by GenAudio Inc. CEO, Jerry Mahabub and Rogers & Cowan CEO, Tom Tardio.

AstoundSurround®, GenAudio's multi-dimensional audio software application for motion pictures, music, and video games adds dimensional sound cues to the original audio track mix for enhanced clarity to provide a perception of sound resonating from all angles, including above and below the listener.  

A key benefit of GenAudio's approach to 3D sound using AstoundSound is that it preserves the soundtrack and music as the artists originally intended, while enhancing and increasing clarity through spatial audio cues.  Unlike other digital audio enhancement packages, with AstoundSound's software-based solution there is no need to purchase or install any additional playback equipment in a movie theater or concert venue.

"After conducting a thorough agency search, Rogers & Cowan stood out among their competitors.  Their extensive and diverse entertainment and consumer electronics industry knowledge, impressive client experience with peer industry companies, and media relations savvy formulated a perfect match for GenAudio and our forward direction," said Mahabub.  

Rogers & Cowan will implement an entertainment industry and consumer electronics industry-focused media and industry relations campaign to generate awareness for GenAudio's audio software applications as well as exposure to potential licensees for consumer electronics device integration and decision makers in the videogame industry.

"Rogers & Cowan is excited to be partnering with GenAudio, a company dedicated to enhancing the audience and listener experience to deliver true 3D sound," stated Tardio. "We have built a seasoned team of professionals with a deep understanding of how to introduce new technologies and services to the entertainment, 3D and consumer electronics industries that will play a key role in building GenAudio's company profile and generate significantly increased awareness and utilization of various AstoundSound software applications."

GenAudio's AstoundSound process is based on more than 22 years of R&D regarding how the human brain actually processes audio information, professional audio digital signal processing (DSP) methods, and innovative software engineering. This 3D audio technology introduces elevation and depth perception into the audio environment, taking the 3D movie experience to the next level.

Executive Vice President Sallie Olmsted will lead the campaign from the firm's Los Angeles office along with Group Account Manager Jason Magner.  

About Rogers & Cowan

Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences.  Find out more at www.rogersandcowan.com.  Rogers & Cowan is a unit of the Interpublic Group of Companies.

About GenAudio

GenAudio's mission is to provide the entertainment industry with unique sound localization-based  software for professional audio mixing/mastering. For the consumer electronics industry the company provides software development kit solutions for embedded level integration into every device that has a stereo audio output capability such as HDTVs, Blu-ray players, video game systems, computers, etc.  GenAudio's product offerings are all software based.  The technology creates a multi-dimensional audio experience with a minimum of two speakers and requires no special hardware for playback. A consumer version of GenAudio's sound enhancement software for Mac and PC, AstoundSound Expander®, can be downloaded for a free 30-day trial at www.astoundsound.net.  For more information please visit: www.genaudioinc.com.

SOURCE Rogers & Cowan