Gene Juarez Salons & Spas Celebrates 55 Years as the Pacific Northwest's Premier Beauty Destination
The family-founded Seattle brand marks 55 years with a month-long celebration across Washington State, anchored by a University Village showcase.
SEATTLE, Sept. 25, 2026 /PRNewswire/ -- Gene Juarez Salons & Spas, the Pacific Northwest's premier luxury hair salon and spa destination, celebrates its 55th anniversary today. Founded in Seattle in 1971 with an emphasis on world-class artistry and genuine hospitality, the brand has grown from a single chair into 12 full-service locations across Washington State, serving more than 300,000 loyal guests.
Gene Juarez marks the milestone on Oct. 2, with a special anniversary showcase at its University Village salon in Seattle, from 11 a.m. to 1 p.m. Friends, family, loyal guests and future guests are invited to tour the space, meet the stylists and estheticians behind five decades of craft, and celebrate in person.
Oct. 2-4, guests can enjoy a sweet treat at all locations: University Village, West Seattle, Bellevue, Redmond, Southcenter Square, and Alderwood; the South Sound cities of Tacoma, Lacey, Gig Harbor, Silverdale, and South Hill; and all the way to Spokane.
Through Oct. 31, every guest who books a haircut, color or skincare service receives a Gene Juarez gift with purchase*: a custom cosmetic bag filled with favorite hair and skincare products and a small thank-you for 55 years of trust. New guests can also save $20 on their first service when they mention code GJ55 when booking. Appointments are filling quickly, so guests are encouraged to book early and make sure they don't miss it. *Minimum service purchase required.
Over the past three years alone, Gene Juarez has opened four new Washington locations, expanded into wellness services and carried its artistry into Eastern Washington with a Spokane salon at River Park Square. Fifty-five years in, the brand's presence now touches communities from Seattle to South Sound to Spokane. That growth reflects a commitment to accessible luxury across the state.
"Fifty-five years is a milestone we don't take lightly," Lyndie Moore, CEO of Gene Juarez Salons & Spas, said. "Every location we've opened and every partnership we've built comes back to the same idea Gene had in 1971 — guests deserve real expertise and real hospitality. University Village is where a lot of this story started, so it's the right place to say thank you."
Guests across Washington State are invited to help mark the milestone and book online at genejuarez.com.
About Gene Juarez Salons & Spas
Founded in Seattle in 1971, Gene Juarez Salons & Spas is the Pacific Northwest's premier luxury beauty destination, operating 12 hair salon and spa locations across Washington State and serving more than 300,000 active guests. Recognized as Salon Today's Salon of the Year, a seven-time Best of 425 Magazine winner and named among InStyle's Top Spas in the United States. Learn more at genejuarez.com.
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SOURCE Gene Juarez Salons and Spas
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